The Role of Ordinary Evaluations in the Market for Popular Culture: Do Consumers Have “Good Taste”? Morris B. Holbrook OriginalPaper Pages: 75 - 86
Blissful Insularity: When Brands are Judged in Isolation from Competitors Steven S. PosavacFrank R. KardesGavan J. Fitzsimons OriginalPaper Pages: 87 - 97
Optimal Duration of Magazine Promotions Mercedes Esteban-BravoJosé M. MúgicaJose M. Vidal-Sanz OriginalPaper Pages: 99 - 114
Consumer Segments Based on Attitudes Toward Luxury: Empirical Evidence from Twenty Countries Bernard DuboisSandor CzellarGilles Laurent OriginalPaper Pages: 115 - 128
Do Certified Mail Third-Wave Follow-ups Really Boost Response Rates and Quality? Jeffrey B. SchmidtRoger J. CalantoneMitzi M. Montoya-Weiss OriginalPaper Pages: 129 - 141
A Positive Theory of Private Label: A Strategic Role of Private Label in a Duopoly National-Brand Market Chi-Cheng WuChih-Jen Wang OriginalPaper Pages: 143 - 161
