Abstract
This article proposes an international segmentation of consumers based on their attitudes toward luxury. We perform a two-stage empirical study with a data set that combines samples from 20 countries. We provide a substantive interpretation of the results to show that three attitude segments dominate in a Western cultural context. We discuss several directions for future research based on the findings.
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Dubois, B., Czellar, S. & Laurent, G. Consumer Segments Based on Attitudes Toward Luxury: Empirical Evidence from Twenty Countries. Market Lett 16, 115–128 (2005). https://doi.org/10.1007/s11002-005-2172-0
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DOI: https://doi.org/10.1007/s11002-005-2172-0