The effect of imagery on information processing strategy in a multiattribute choice task Ann L. McGillPunam Anand OriginalPaper Pages: 7 - 16
All's not fair in pricing: An initial look at the dual entitlement principle Joel E. UrbanyThomas J. MaddenPeter R. Dickson OriginalPaper Pages: 17 - 25
A multi-stage model of choice incorporating reference prices Russell S. Winer OriginalPaper Pages: 27 - 36
Towards a new way to measure power: Applying conjoint analysis to group decisions Joel H. SteckelJohn O'Shaughnessy OriginalPaper Pages: 37 - 46
Using connoisseurs to predict mass tastes Robert M. SchindlerMorris B. HolbrookEric A. Greenleaf OriginalPaper Pages: 47 - 54
Shopping trip behavior: An empirical investigation Barbara E. KahnDavid C. Schmittlein OriginalPaper Pages: 55 - 69
A hierarchical utility model for the dynamic acquisition of heterogeneous items Barry L. BayusVithala R. Rao OriginalPaper Pages: 71 - 80
Sales promotion: The long and the short of it Robert C. BlattbergScott A. Neslin OriginalPaper Pages: 81 - 97