Abstract
This study provides evidence that the evaluations of expert connoisseurs can validly predict how the esthetic judgments of untrained novices will change over the course of repeated exposures. These results suggest that such expert opinion should be considered in strategic planning for new products whose success depends on their long-run esthetic appeal.
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Schindler, R.M., Holbrook, M.B. & Greenleaf, E.A. Using connoisseurs to predict mass tastes. Market Lett 1, 47–54 (1989). https://doi.org/10.1007/BF00436148
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DOI: https://doi.org/10.1007/BF00436148