The impact of brand equity on profit premium in an equilibrium framework Zsolt SándorAttila SzőcsMatthijs R. Wildenbeest OriginalPaper Open access 22 April 2024
When and why consumers prefer human-free behavior tracking products Roshni RaveendhranNathanael J. Fast OriginalPaper Open access 16 April 2024
Filtering a beauty justification: the effect of filtered selfies on preferences for hedonic versus utilitarian products Rui ChenTing XuYanghan Guo OriginalPaper 15 April 2024
The Turing test of online reviews: Can we tell the difference between human-written and GPT-4-written online reviews? Balázs Kovács OriginalPaper 12 April 2024
Modeling misinformation spread for policy evaluation: a parsimonious framework Yiting DengRichard Staelin OriginalPaper 10 April 2024
Product recall: a synthesis of multidisciplinary findings, and research directions Vivek AstvanshKersi AntiaGerard Tellis OriginalPaper 23 March 2024
Handmade vs. machine-made: the effects of handmade gifts on social relationships Fan XiaomingLai AnqiHean Tat Keh OriginalPaper 19 March 2024
Not a good judge of talent: the influence of subjective socioeconomic status on AI aversion Chunya XieTianhui FuMengying Zhao OriginalPaper 16 March 2024
What you see is what you get: the impact of blockchain technology transparency on consumers Matilde RapezziGabriele PizziGian Luca Marzocchi OriginalPaper Open access 16 March 2024
Breaking the news: how does CEO media coverage influence consumer and investor evaluations? Samuel StäblerPrachi Gala OriginalPaper Open access 29 February 2024
Continued goal pursuit in time-bound goals Anish NagpalAdwait KhareMehdi T. Hossain OriginalPaper 07 February 2024
Attribute ratings and their impact on attraction and compromise effects Pronobesh BanerjeeKrishanu RakshitTamara Masters OriginalPaper 25 January 2024
Incentive alignment in anchored MaxDiff yields superior predictive validity Joshua Benjamin SchrammMarcel Lichters OriginalPaper Open access 11 January 2024
Should it be my party? Consumer roles in joint experiences Aleksandra KovachevaCait LambertonEugenia Wu OriginalPaper 05 January 2024
Does the presentation of true costs at the point of purchase nudge consumers toward sustainable product options? Robert WilkenJulien SchmittDavid Bürgin OriginalPaper Open access 05 January 2024
Caffeine’s complex influence on the attraction effect: a mixed bag of outcomes Michael CantyFelix Josua LangMarko Sarstedt OriginalPaper Open access 18 November 2023
Life insurance, loss aversion, and temporal orientation: a field experiment and replication with young adults Simon J. BlanchardRemi Trudel OriginalPaper 13 November 2023
Consumers’ minimum time investments in meaningful consumption Erin Percival CarterLawrence E. WilliamsNicholas Light OriginalPaper 03 November 2023
Online communication styles of narcissistic content and low versus high social media engagement: evidence from Instagram Jana GrossRenaud Lunardo OriginalPaper 03 November 2023
Renting as a coping strategy: the effect of unethical product attributes on the choice between renting and buying In-Hye KangTaehoon Park OriginalPaper 01 November 2023
Impacts of chief marketing officer in product recalls Angela Xia LiuYong LiuRui Wang OriginalPaper 31 October 2023
What does sustainability mean in the minds of consumers? A multi-country panel study Frank GoedertierBert WeijtersOle Schacht OriginalPaper 16 October 2023
More of the same: Painful payment methods decrease variety seeking Liang HuangRafay A. SiddiquiAnastasiya Pocheptsova Ghosh OriginalPaper 06 October 2023
On enjoying watching movies in a theatre versus at home: a comparative analysis Jason Yiu-chung HoJehoshua EliashbergBerend Wierenga OriginalPaper 02 October 2023 Pages: 29 - 44
The effect of firm size on perceived product healthiness Beatriz L. BonettiShreyans GoenkaFrank May OriginalPaper 02 October 2023
Correction to: From physical space to mental space: feelings of being physically constrained increase consumer preference for mind-expanding products Sumitra AuschaitrakulDan KingYanfen You Correction Open access 29 September 2023
Don't get embarrassed, get creative! How creative thinking helps mitigate consumer embarrassment Kristen A. FergusonKelly B. Herd OriginalPaper 28 September 2023
Establishing the link: Does web traffic from various marketing channels influence direct traffic source purchases? Georgios FilippouAthanasios G. GeorgiadisAshish Kumar Jha OriginalPaper Open access 14 September 2023 Pages: 59 - 71
Cued-recall asymmetries: the case of brand names and logos Sara Loughran DommerJeffrey R. Parker OriginalPaper 13 September 2023 Pages: 669 - 684
Sports fandom in the metaverse: marketing implications and research agenda Raeesah ChohanEllen Schmidt-Devlin OriginalPaper Open access 13 September 2023 Pages: 1 - 14
Personalized subject lines in email marketing Laurens DefauAlexander Zauner REPLICATION CORNER Open access 08 September 2023 Pages: 727 - 733
Take me back to the past: the impact of social identity conflict on nostalgic consumption Menglin LiSining KouWangshuai Wang OriginalPaper 25 August 2023
How is retargeting related to purchase incidence, channel choice, and purchase quantity? Tanya MarkTirtha DharKatherine N. Lemon OriginalPaper 24 August 2023
A rose by any other name would smell as sweet? The impact of hierarchical labeling on consumers’ choices in tiered pricing plans Liangyan WangXun DengHaipeng (Allan) Chen OriginalPaper 09 August 2023
Measuring latent individual difference variables with a conjoint design and structural equation modeling Bert WeijtersBerre DeltommeHans Baumgartner OriginalPaper 07 August 2023
From physical space to mental space: feelings of being physically constrained increase consumer preference for mind-expanding products Sumitra AuschaitrakulDan KingYanfen You OriginalPaper Open access 20 July 2023
The trivial-task motivation effect: highlighting completion of an initial trivial task increases motivation for the main task Yangjie GuElaine ChanAradhna Krishna OriginalPaper 17 July 2023
A Conceptual replication of the differential price framing effect in the field Sören KöcherMarkus Husemann-KopetzkySamuel Hess REPLICATION CORNER Open access 12 July 2023 Pages: 159 - 170
The overlapping effect: impact of product display on price–quality judgments Lu Monroe MengTianhui FuYushi Jiang OriginalPaper 30 June 2023 Pages: 107 - 128
Sexually explicit advertisements boost consumer recycling due to moral cleansing goal activation Matthew D. MengJessica Gamlin OriginalPaper 29 June 2023
The role of product acquisition mode in self- and social-signals of status Yang (Jenny) GuoCait LambertonKelly Goldsmith OriginalPaper 26 June 2023 Pages: 143 - 157
You ain’t foolin’ me! Imposter judgments in luxury status signaling Jared WongGlen BrodowskyFoo Nin Ho OriginalPaper 19 June 2023 Pages: 129 - 141
The differential impact of uncertainty on the evaluation of material and experiential purchases Iñigo GalloChadwick J MillerThomas D. Gilovich OriginalPaper Open access 14 June 2023
Great expectations: argument order expectations shape the efficacy of order effects in one-sided advertisements Joshua J. ClarksonAlan D. J. CookeNathanael S. Martin OriginalPaper 13 June 2023 Pages: 383 - 395
Market expansion and the scope of mass customization Peter-J. Jost OriginalPaper Open access 10 June 2023 Pages: 73 - 94
Embracing the spotlight (effect): how attention received online influences consumers’ offline spotlight biases Matthew J. Hall OriginalPaper 08 June 2023 Pages: 45 - 57
Remembering less, or needing less? Age-related differences in the purchase funnel Philip MecredyMalcolm WrightPhilip Stern OriginalPaper Open access 27 May 2023
Where is the brand growth potential? An examination of buyer groups Giang Tue TrinhJohn DawesByron Sharp OriginalPaper Open access 26 May 2023 Pages: 95 - 106
