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Product recall: a synthesis of multidisciplinary findings, and research directions

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Abstract

Since 1994, marketing academics have accumulated a wealth of empirical evidence on product recall. However, the findings have not been integrated into a framework that can summarize the evidence and elicit theoretically interesting and managerially relevant questions for future research. The authors address this shortcoming. Specifically, they create a framework that summarizes the causes, consequences, and strategies of product recall. Next, they use the framework to identify descriptive facts and empirical generalizations that pave the path for a meta-analysis. Lastly, the framework helps the authors suggest six questions—two each on causes, consequences, and strategies—that future research can consider answering.

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Notes

  1. A firm’s product-market stakeholders include its buyers, suppliers, rivals, product regulators, and strategic partners (Harrison et al., 2010).

  2. KLD = Kinder, Lydenberg, and Domini; a database for firm-year specific corporate social responsibility ratings.

  3. Giannetti and Srinivasan (2022) is a welcome exception on medical device recalls.

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Authors and Affiliations

  1. Desautels Faculty of Management, McGill University, 1001 Sherbrooke St. W, Montréal, QC, H2L 1L3, Canada

    Vivek Astvansh

  2. Bensadoun School of Retail Management, McGill University, Montréal, QC, Canada

    Vivek Astvansh

  3. Environmental Resilience Institute, Indiana University, Bloomington, IN, USA

    Vivek Astvansh

  4. Luddy School of Informatics, Computing, and Engineering, Indiana University, Bloomington, IN, USA

    Vivek Astvansh

  5. Ivey Business School at Western University, 1255 Western Rd, London, ON, N6G 0N1, Canada

    Kersi Antia

  6. Center for Global Innovation, Marshall School of Business, University of Southern California, 3670 Trousdale Pkway, Los Angeles, CA, 90089, USA

    Gerard Tellis

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  1. Vivek Astvansh
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Correspondence to Vivek Astvansh.

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Astvansh, V., Antia, K. & Tellis, G. Product recall: a synthesis of multidisciplinary findings, and research directions. Mark Lett (2024). https://doi.org/10.1007/s11002-024-09721-x

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