Scaling and dimensionalizing perceived risk from ratings data: Managers' risk perception of business computers Chezy OfirGordon G. Bechtel OriginalPaper Pages: 171 - 179
The impact of response format on relations among intentions, attitudes, and social norms Pam Scholder EllenThomas J. Madden OriginalPaper Pages: 161 - 170
An empirical analysis of national and local advertising effect on price elasticity Peter T. L. Popkowski LeszczycRam C. Rao OriginalPaper Pages: 149 - 160
Pleasure and arousal in the marketplace: Interpersonal differences in approach-avoidance responses Nancy M. RidgwayScott A. DawsonPeter H. Bloch OriginalPaper Pages: 139 - 147
Estimating dynamic response models when the data are subject to different temporal aggregation Wilfried R. Vanhonacker OriginalPaper Pages: 125 - 137
The effect of differences in the number of attribute levels on conjoint results Dick R. WittinkLakshman KrishnamurthiDavid J. Reibstein OriginalPaper Pages: 113 - 123
Testing the emergence and effect of the reference outcome in an integrative bargaining situation Sunil GuptaZvi Livne OriginalPaper Pages: 103 - 112
Sales promotion: The long and the short of it Robert C. BlattbergScott A. Neslin OriginalPaper Pages: 81 - 97
A hierarchical utility model for the dynamic acquisition of heterogeneous items Barry L. BayusVithala R. Rao OriginalPaper Pages: 71 - 80
Shopping trip behavior: An empirical investigation Barbara E. KahnDavid C. Schmittlein OriginalPaper Pages: 55 - 69
Using connoisseurs to predict mass tastes Robert M. SchindlerMorris B. HolbrookEric A. Greenleaf OriginalPaper Pages: 47 - 54
Towards a new way to measure power: Applying conjoint analysis to group decisions Joel H. SteckelJohn O'Shaughnessy OriginalPaper Pages: 37 - 46
A multi-stage model of choice incorporating reference prices Russell S. Winer OriginalPaper Pages: 27 - 36
All's not fair in pricing: An initial look at the dual entitlement principle Joel E. UrbanyThomas J. MaddenPeter R. Dickson OriginalPaper Pages: 17 - 25
The effect of imagery on information processing strategy in a multiattribute choice task Ann L. McGillPunam Anand OriginalPaper Pages: 7 - 16