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Palgrave Macmillan

Innovation, Innovators and Business

Arab World Edition

  • Textbook
  • © 2023

Overview

Authors:
  1. Alexandrina Maria Pauceanu

    1. Geneva Business School, Barcelona, Spain

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  • Discusses creativity, methods to develop creativity, design thinking, the lean startup and MVP
  • Designed to be a practical and up-to-date resource for Innovation and entrepreneurship course
  • Approaches the innovation and innovators as two elements equation with business application

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Table of contents (11 chapters)

  1. Front Matter

    Pages i-xxi
    Download chapter PDF

  2. Fundamentals of Innovation

    • Alexandrina Maria Pauceanu
    Pages 1-37

  3. Creativity, Innovation and Performance

    • Alexandrina Maria Pauceanu
    Pages 39-52

  4. Methods of Innovation in Business and Entrepreneurship

    • Alexandrina Maria Pauceanu
    Pages 53-69

  5. Design Thinking for Innovation

    • Alexandrina Maria Pauceanu
    Pages 71-98

  6. Lean Startup Methods and Lean Philosophy

    • Alexandrina Maria Pauceanu
    Pages 99-113

  7. Being an Inspiration—Charisma Development

    • Alexandrina Maria Pauceanu
    Pages 115-125

  8. Identifying Ideas and Opportunities

    • Alexandrina Maria Pauceanu
    Pages 127-139

  9. Setting Up a Business

    • Alexandrina Maria Pauceanu
    Pages 141-157

  10. Go-To-Market Methods and Human Capital Aspects

    • Alexandrina Maria Pauceanu
    Pages 159-173

  11. Growth, Change, Success and Failure in Large Organizations

    • Alexandrina Maria Pauceanu
    Pages 175-185

  12. Negotiation, Commercialization and Franchise Management

    • Alexandrina Maria Pauceanu
    Pages 187-197

  13. Back Matter

    Pages 199-210
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Keywords

About this book

This textbook approaches innovation and innovators as two elements of an equation with business application. It discusses creativity, methods to develop creativity, design thinking, the lean startup and minimum viable product (MVP), personal development for entrepreneurs, charisma, franchising and cases from the UAE. It is designed to be a practical and up-to-date resource for an innovation and entrepreneurship course. It contains practical information about the innovation frameworks and their applicability, explanation of creativity and creative mindset, methods of innovation, design thinking in practice, lean startup methodology, charisma, setting up a business, go-to-market strategies, growth and change as well as franchise management. It comes with worksheets to help the reader in practicing. The book solves the need of having innovation resources in one place, well explained and exemplified for students, aspirant and existing entrepreneurs as well as innovation enthusiasts.

Authors and Affiliations

  • Geneva Business School, Barcelona, Spain

    Alexandrina Maria Pauceanu

About the author

Dr. Alexandrina Pauceanu has spent three years teaching and doing business consultancy in Oman and four years in UAE as academic program chair for innovation and entrepreneurship. She has research and doctoral supervision interests in the field of business management, startups and business context and challenges in the field of innovation and entrepreneurship. She is currently doctoral supervisor and professor with the DBA Program and Research Center at Geneva Business School, Spain.

Bibliographic Information

  • Book Title: Innovation, Innovators and Business

  • Book Subtitle: Arab World Edition

  • Authors: Alexandrina Maria Pauceanu

  • DOI: https://doi.org/10.1007/978-981-19-7408-3

  • Publisher: Palgrave Macmillan Singapore

  • eBook Packages: Business and Management, Business and Management (R0)

  • Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd. 2023

  • Softcover ISBN: 978-981-19-7407-6Published: 15 December 2022

  • eBook ISBN: 978-981-19-7408-3Published: 14 December 2022

  • Edition Number: 1

  • Number of Pages: XXI, 210

  • Number of Illustrations: 8 b/w illustrations, 41 illustrations in colour

  • Topics: Entrepreneurship, Management Education, Business Strategy/Leadership, Business and Management, general

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