Abstract
This chapter explains the role of negotiations in business (with staff, partners, suppliers, etc.). It focuses on commercialization as key element for business success. It also discusses franchising as ways to reduce the risk of failure and intellectual property.
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Pauceanu, A.M. (2023). Negotiation, Commercialization and Franchise Management. In: Innovation, Innovators and Business. Palgrave Macmillan, Singapore. https://doi.org/10.1007/978-981-19-7408-3_11
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DOI: https://doi.org/10.1007/978-981-19-7408-3_11
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