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Go-To-Market Methods and Human Capital Aspects

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Abstract

This chapter exemplifies the go-to-market methods as well as scalable business models. From human capital point of view, it discusses the motivation factors, as long as sufficient salary is not an issue in the equation. In the second part, it debates compensation and rewards as well as leading teams in startups.

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Notes

  1. 1.

    A scalable business model means that a company is able to handle sudden growth in demand and production (including delivery) without issues. In other words, should have a proven product or business model to allow the growth.

  2. 2.

    The first four levels of Maslow’s hierarchy are deficiency needs (arise due to deprivation and the desire to fulfill them become bigger as the time passed and the needs are unmet) while the last level, self-esteem is considered to be the growth need.

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Authors and Affiliations

  1. Geneva Business School, Barcelona, Spain

    Alexandrina Maria Pauceanu

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  1. Alexandrina Maria Pauceanu
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Correspondence to Alexandrina Maria Pauceanu .

9.1 Electronic supplementary material

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Chapter 9 (PPTX 98 kb)

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Pauceanu, A.M. (2023). Go-To-Market Methods and Human Capital Aspects. In: Innovation, Innovators and Business. Palgrave Macmillan, Singapore. https://doi.org/10.1007/978-981-19-7408-3_9

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