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Schäffer-Poeschel Verlag für Wirtschaft

Nachhaltigkeitsmarketing

Grundlagen – Gestaltungsoptionen – Umsetzung​

  • Book
  • © 2022

Overview

Authors:
  1. Guido Grunwald
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  2. Jürgen Schwill
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Table of contents (5 chapters)

  1. Front Matter

    Pages 1-9
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  2. Grundlagen des Nachhaltigkeitsmarketings

    • Guido Grunwald, Jürgen Schwill
    Pages 11-46

  3. Theoretische Erklärungsansätze

    • Guido Grunwald, Jürgen Schwill
    Pages 47-101

  4. Strategien des Nachhaltigkeitsmarketings

    • Guido Grunwald, Jürgen Schwill
    Pages 103-194

  5. Instrumente des Nachhaltigkeitsmarketings

    • Guido Grunwald, Jürgen Schwill
    Pages 195-312

  6. Controlling des Nachhaltigkeitsmarketings

    • Guido Grunwald, Jürgen Schwill
    Pages 313-334

  7. Back Matter

    Pages 335-391
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Keywords

Bibliographic Information

  • Book Title: Nachhaltigkeitsmarketing

  • Book Subtitle: Grundlagen – Gestaltungsoptionen – Umsetzung​

  • Authors: Guido Grunwald, Jürgen Schwill

  • DOI: https://doi.org/10.34156/9783791049274

  • Publisher: Schäffer-Poeschel Stuttgart

  • eBook Packages: Business and Economics (German Language)

  • Copyright Information: Der/die Herausgeber bzw. der/die Autor(en), exklusiv lizenziert an Springer-Verlag GmbH, DE, ein Teil von Springer Nature 2022

  • eBook ISBN: 978-3-7910-4927-4Published: 04 February 2023

  • Edition Number: 1

  • Number of Pages: 240

  • Topics: Business Strategy/Leadership, Sustainable Development, Business Ethics

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