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Table of contents (14 chapters)
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Relationship Marketing — Standortbestimmung und Positionierung dieses Buches
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Teil I
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Teil II
Editors and Affiliations
Bibliographic Information
Book Title: Relationship Marketing
Book Subtitle: Standortbestimmung und Perspektiven
Editors: Mario Rese, Albrecht Söllner, Peter Utzig
DOI: https://doi.org/10.1007/978-3-642-55654-8
Publisher: Springer Berlin, Heidelberg
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eBook Packages: Springer Book Archive
Copyright Information: Springer-Verlag Berlin Heidelberg 2003
Hardcover ISBN: 978-3-540-44055-0Published: 27 September 2002
Softcover ISBN: 978-3-642-62888-7Published: 07 December 2012
eBook ISBN: 978-3-642-55654-8Published: 28 June 2011
Edition Number: 1
Number of Pages: VI, 306
Topics: Business and Management, general, Marketing, Management