Zusammenfassung
Sowohl das Konstrukt der Zufriedenheit1 als auch die Erweiterung der isolierten Transaktionsperspektive auf verbundene Transaktionen2 haben in der wissenschaftlichen Arbeit von Plinke Bedeutung. Bezugnehmend auf die konzeptionellen Vorarbeiten von Plinke versuchen wir in diesem Beitrag, nicht nur die beiden Konstrukte Zufriedenheit und Geschäftsbeziehung zu verbinden und die dabei wichtige dynamische Perspektive zu betonen, sondern vermutete Zusammenhänge durch empirische Untersuchungen zu überprüfen.
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Backhaus, K., Bauer, M. (2003). Zufriedenheit in industriellen Geschäftsbeziehungen. In: Rese, M., Söllner, A., Utzig, P. (eds) Relationship Marketing. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-55654-8_5
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