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  • © 1994

Key Account Management

Konzepte für wirksames Beziehungsmanagement

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eBook USD 54.99
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  • ISBN: 978-3-322-82729-6
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Table of contents (8 chapters)

  1. Front Matter

    Pages III-IX
  2. Key Account Management — wozu?

    • Harald Rau
    Pages 31-92
  3. KAM im Wandel

    • Harald Rau
    Pages 187-208
  4. Back Matter

    Pages 215-230

Keywords

  • Absatz
  • Account Manager
  • Beziehungsmanagement
  • Innovation
  • Investition
  • Investitionsgütermarketing
  • Konsum
  • Konsumgüter
  • Kundenmanagement
  • Kundensegmentierung
  • Management
  • Marketing
  • Relationship Management
  • Vertikales Marketing
  • Wachstum

Authors and Affiliations

  • Schriesheim, Deutschland

    Harald Rau

Bibliographic Information

  • Book Title: Key Account Management

  • Book Subtitle: Konzepte für wirksames Beziehungsmanagement

  • Authors: Harald Rau

  • DOI: https://doi.org/10.1007/978-3-322-82729-6

  • Publisher: Gabler Verlag Wiesbaden

  • eBook Packages: Springer Book Archive

  • Copyright Information: Betriebswirtschaftlicher Verlag Dr. Th. Gabler GmbH, Wiesbaden 1994

  • Softcover ISBN: 978-3-409-18907-1

  • eBook ISBN: 978-3-322-82729-6

  • Edition Number: 1

  • Number of Pages: 236

  • Topics: Business and Management

Buying options

eBook USD 54.99
Price excludes VAT (USA)
  • ISBN: 978-3-322-82729-6
  • Instant PDF download
  • Readable on all devices
  • Own it forever
  • Exclusive offer for individuals only
  • Tax calculation will be finalised during checkout
Softcover Book USD 69.99
Price excludes VAT (USA)