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Market Driven Political Advertising

Social, Digital and Mobile Marketing

  • Andrew¬†Hughes

Part of the Palgrave Studies in Political Marketing and Management book series (Palgrave Studies in Political Marketing and Management)

About this book

Introduction

Exploring the new era of political advertising beyond television and print, this book focuses on the mediums of the new millennia that are transforming campaigning and communications in political systems around the world. The author illustrates how the use of social, digital and mobile advertising enables political marketers to deliver messages more accurately and strengthen relationships between stakeholders such as voters, supporters and candidates. Examining digital and social media platforms such as Facebook, Twitter and YouTube, this innovative book analyses the changing political marketing landscape and proposes conceptual models for implementing more successful and effective political communications in the future. 

Keywords

Brexit campaign US Presidential Race Pressure Groups Social Media Lobbyists digital marketing political advertising

Authors and affiliations

  • Andrew¬†Hughes
    • 1
  1. 1.Research School of ManagementAustralian National UniversityCanberraAustralia

Bibliographic information

  • DOI https://doi.org/10.1007/978-3-319-77730-6
  • Copyright Information The Editor(s) (if applicable) and The Author(s) 2018
  • Publisher Name Palgrave Pivot, Cham
  • eBook Packages Business and Management
  • Print ISBN 978-3-319-77729-0
  • Online ISBN 978-3-319-77730-6
  • Buy this book on publisher's site