Mobile Political Marketing and Mobile Political Advertising

  • Andrew Hughes
Part of the Palgrave Studies in Political Marketing and Management book series (Palgrave Studies in Political Marketing and Management)

Abstract

Mobile political marketing and advertising has been around for two decades now, but it is still one of the most dominant methods in this area. SMS, for example, is an important part of every US Presidential campaign, and is a vital tool in engaging and involving voters and volunteers in developing nations. This chapter discusses the rise of mobile marketing in politics and the transformation from SMS to multimedia messaging and apps on mobile devices that parallels the growth in smartphones and tablets in many parts of the world.

Keywords

Mobile marketing SMS Android Apple Political marketing 

References

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Copyright information

© The Author(s) 2018

Authors and Affiliations

  • Andrew Hughes
    • 1
  1. 1.Research School of ManagementAustralian National UniversityCanberraAustralia

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