Abstract
Political advertising is an evidence-based field. Many practitioners provide research and data which guide research and thought in the area and this chapter aims to do exactly that: how prior evidence discussed in the book can provide a guide for a practitioner that may want to run a campaign in the modern era.
Whilst not strictly a DIY guide for campaigners, it reminds practitioners that politics and campaigning should focus on a market driven, people first philosophy, and not just the ability to show that you are cool because you have an app.
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Hughes, A. (2018). Political Advertising: Practitioner Lessons for 2018 and Beyond. In: Market Driven Political Advertising. Palgrave Studies in Political Marketing and Management. Palgrave Pivot, Cham. https://doi.org/10.1007/978-3-319-77730-6_7
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DOI: https://doi.org/10.1007/978-3-319-77730-6_7
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