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Perceptions of Risk of Developing Skin Cancer for Diverse Audiences: Enhancing Relevance of Sun Protection to Reduce the Risk

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Abstract

Sixty-five percent of kidney transplant recipients (KTRs) develop squamous cell carcinoma (SCC). Perceptions of risk of developing skin cancer, amelioration of this risk with sun protection, and having choices among sun protection strategies may enhance sun protection use by KTRS, who are at greater risk than the general population. Thirty KTRs stratified among non-Hispanic Whites, non-Hispanic Blacks, and Hispanic/Latinos evaluated three versions of the interactive, web-based, electronic sun protection program and suggested refinements. The sequence of content presentation prepared the participant to accept the credibility, accuracy, and relevance of the message. Beginning with informing participants that using sun protection reduces the chance of developing skin cancer made the information credible to KTRs. Showing skin cancer on all skin types and patient testimonials enhanced participants’ awareness of their susceptibility to develop skin cancer and primed patients to receive their personal risk of developing skin cancer. Coupling presentation of knowledge about the benefits of sun protection in reducing the risk of developing skin cancer with the personal risk of getting the disease was essential to KTRs believing that they could influence their health outcome.

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Conflict of Interest

The authors have indicated no relationships to disclose relating to the content of this article.

Funding

June K. Robinson, MD, was supported by R21 CA173196 from the National Cancer Institute.

Author information

Authors and Affiliations

  1. Department of Dermatology, Northwestern University Feinberg School of Medicine, 676 St. Clair Street, Suite 1260, Chicago, IL, 60611, USA

    June K. Robinson

  2. Comprehensive Transplant Center, Northwestern University Feinberg School of Medicine, Chicago, IL, USA

    John Friedewald

  3. Center for Healthcare Studies and Comprehensive Transplant Center, Northwestern University Feinberg School of Medicine, Chicago, IL, USA

    Elisa J. Gordon

Authors
  1. June K. Robinson
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  2. John Friedewald
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  3. Elisa J. Gordon
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Corresponding author

Correspondence to June K. Robinson.

Additional information

ClinicalTrials.gov NCT01646099

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Robinson, J.K., Friedewald, J. & Gordon, E.J. Perceptions of Risk of Developing Skin Cancer for Diverse Audiences: Enhancing Relevance of Sun Protection to Reduce the Risk. J Canc Educ 31, 153–157 (2016). https://doi.org/10.1007/s13187-015-0885-1

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  • DOI: https://doi.org/10.1007/s13187-015-0885-1

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