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A Narrative Review of the Patient Journey Through the Lens of Non-communicable Diseases in Low- and Middle-Income Countries


Low- and middle-income countries (LMICs) are challenged with a disproportionately high burden of noncommunicable diseases (NCDs) and limited healthcare resources at their disposal to tackle the NCD epidemic. Understanding the patient journey for NCDs from the patients’ perspective can help healthcare systems in these settings evolve their NCD care models to address the unmet needs of patients, enhance patient participation in their management, and progress towards better outcomes and quality of life. This paper aims to provide a theoretical framework outlining common touchpoints along the patient journey for NCDs in LMICs. It further aims to review influencing factors and recommend strategies to improve patient experience, satisfaction, and disease outcomes at each touchpoint. The co-occurrence of major NCDs makes it possible to structure the patient journey for NCDs into five broad touchpoints: awareness, screening, diagnosis, treatment, and adherence, with integration of palliative care along the care continuum pathway. The patients’ perspective must be considered at each touchpoint in order to inform interventions as they experience first-hand the impact of NCDs on their quality of life and physical function and participate substantially in their disease management. Collaboratively designed health communication programs, shared decision-making, use of appropriate risk assessment tools, therapeutic alliances between the patient and provider for treatment planning, self-management tools, and improved access to palliative care are some strategies to help improve the patient journeys in LMICs. Long-term management of NCDs entails substantial self-management by patients, which can be augmented by pharmacists and nurse-led interventions. The digital healthcare revolution has heralded an increase in patient engagement, support of home monitoring of patients, optimized accurate diagnosis, personalized care plans, and facilitated timely intervention. There is an opportunity to integrate digital technology into each touchpoint of the patient journey, while ensuring minimal interruption to patients’ care in the face of global health emergencies.

FormalPara Key Summary Points
In low- and middle-income countries with limited healthcare resources, where over three-quarters of noncommunicable disease (NCD) deaths occur, mapping the patient journey for NCDs can inform decision-making for designing and prioritizing interventions to optimize disease control and management.
This review summarizes the key touchpoints that are common along the patient journey for NCDs in the context of low- and middle-income countries: awareness of disease and knowledge of associated risk factors; screening and risk assessment; diagnosis and treatment decision; treatment experience and access to care; adherence to treatment for chronic management; and palliative care along the care continuum pathway.
In order to effectively improve the overall quality of care, it is important to adopt patient-centric strategies along these common touchpoints. Examples of such strategies include collaboratively designed health communication programs, shared decision-making, use of appropriate risk assessment tools, therapeutic alliances between the patient and provider for treatment planning, self-management tools, and improved access to palliative care.
Digital health technologies should be integrated into the patient journey to help healthcare systems and providers remain patient-centric while moving towards a public health approach focused on prevention and delay of onset of NCDs or complications, early and accurate diagnosis, and ensuring good adherence to treatment.

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Plain Language Summary

In low- and middle-income countries, patients living with noncommunicable diseases face several challenges due to limited healthcare resources, access to accurate information, and prevailing social, economic, and cultural conditions. These factors influence care pathways, patient behavior, and consequently the patient journey. A patient journey is defined as the sequence of steps beginning with a patient’s awareness that something is not right or they are not feeling well and seeking interaction with hospital, healthcare professional, or other stakeholders in a healthcare system. Understanding these interactions can provide many insights into patient experience and the outcomes of their disease. In the context of patients suffering from noncommunicable diseases, these interactions can be broadly categorized as (1) awareness of disease and knowledge of associated risk factors; (2) screening and risk assessment; (3) diagnosis and treatment decision; (4) treatment experience and access to care; and (5) adherence to treatment for long-term management. The examination of these key patient journey touchpoints highlights opportunities in noncommunicable disease management and can help in prioritizing interventions for improving prevention and control. Strategies to improve the patient journey must integrate the patients’ perspective at each touchpoint. Digital health technologies and widespread use of mobile phones in low- and middle-income countries allow patients to actively participate in their care through home monitoring devices, healthcare apps, wearable technology, and telehealth services.


Noncommunicable diseases (NCDs) are the leading cause of deaths globally, particularly in low- and middle-income countries (LMICs) [1]. The NCD mortality burden is disproportionately higher in LMICs, with over 75% of global NCD-related deaths [1]. Apart from the impact on health and well-being, NCDs also pose high financial burden on the national healthcare systems and often lead to catastrophic expenditure by households, particularly the poor who are the most affected [2]. Research on the major NCDs, i.e., cardiovascular (CV) diseases, diabetes, cancer, chronic respiratory diseases, and mental health disorders, informs that these conditions are associated with modifiable risk factors (tobacco and excessive alcohol use, unhealthy diet, and physical inactivity) that are common to them, and contribute to the disease onset [3]. Despite global commitment to reduce NCD-related premature mortality, progress is slow particularly in the LMICs [4]. This highlights the need to recalibrate the existing NCD care model.

Patient Journey Mapping

Patient journey mapping—also called healthcare process mapping—is an exercise used by healthcare leaders for viewing the management of specific conditions from the patients’ perspective, as a series of consecutive events or activities between patients and healthcare systems that shape the patient experience [5, 6]. From a hospital or healthcare system perspective, most patient journeys typically comprise six sequential stages as described in Table 1. Mapping reveals every facet of interaction between the patient and the health system, including appointment reminders, phone calls with admitting staff, prescription reminders, physical care, and with adequate surveillance, even points in the clinical journey that happen out-of-network [5]. This exercise helps locate any gaps in the patient care experience, lending the opportunity to redesign patient pathways to maximize clinical efficiency by focusing on activities most valued by patients [6]. To get the most out of the patient journey mapping exercise, it is important to identify various elements of the patient and health system interaction, as listed in Table 2. Despite their usefulness, there is no consensus on a universally accepted definition of the patient journey ratified by patients or patient organizations, varying between disease conditions, regions, and mapping process employed [7, 8].

Table 1 A healthcare system perspective of a patient journey
Table 2 Key elements of a patient journey map

Published studies have attempted to map patient journeys for individual NCDs in multiple countries and regions (Table 3) [9,10,11,12,13,14]. As expected, most evidence comes from high-income countries and the corresponding data for LMICs is sparse. Notably, most patient journeys for NCDs begin long before the “trigger” or point of access into the health system [9]—a fact that is commonly missed by healthcare providers and results in remedial counselling at or after the trigger. Being “aware” of NCD risk factors and adopting healthy lifestyles can prevent or delay the onset of a disease [15]. It is also important to recognize that NCDs do not occur in silos; many patients face multimorbidity, with each morbidity prompting its own unique journey [16]. Patients’ perspectives and value-added inclusion can provide both unique and critical insights to healthcare delivery teams in journey mapping. Patients living with NCDs (PLWNCDs) have direct, extensive experience of living with the disease and understand first-hand the impact of the disease on their quality of life and physical function. Chronically ill patients are expected to participate substantially through self-care in managing their adherence to therapy and the safe use of prescribed medicines based on labelling and other information provided to them [17].

Table 3 Comparison of patient journey mapping approaches for select NCDs

Barriers to NCD Care Pathways in LMICs

Patient journeys are context-specific and reliant on national healthcare systems and investments. Since LMICs tend to have fragmented health service delivery, uneven quality of care, and a large informal healthcare sector providing substantial chronic healthcare, the patient journey from initial outreach to continued care is rarely seamless [18]. Equitable access to health services is far from optimal in many LMICs, as evident from poor patient-to-provider ratios and high out-of-pocket (OOP) expenditure on healthcare [19, 20]. Whereas in developed nations the OOP expenditure for complete healthcare (data for NCD OOP expenditure is not reported separately) is about 20–25%, it rises to a massive 60% in developing countries like India [21, 22]. Contributing to the burden, most LMICs invest only a small proportion of their gross domestic product into healthcare expenditure (ca. 4%), much lower than what is needed [23].

In LMICs, several factors outside the health system also influence decisions to enter or exit the patient journey, and often these choices influence the disease trajectory. Poor health literacy and lack of awareness about risk factors and appropriate entry points into the healthcare system contribute to poor patient outcomes [24, 25]. In resource-limited settings, unauthorized practitioners propagate ignorance, misconceptions, and misleading guidance that complicate patient pathways further [26]. Health and morbidity are influenced by behavioral decisions of individuals or their families, genetically inherited health endowments, or the health environment in which people reside. Illness is, therefore, systematically linked to household- and community-level factors [27]. Other factors shaping health-seeking behavior include age, socioeconomic conditions, presence of comorbidities, perceived family support, duration of disease, and history of early treatment at diagnosis [28]. The social determinants of health in LMICs, governed by the policy choices and the amount of money, power, and resources that people have, are key to discerning care pathways followed by patients when accessing healthcare [29]. The differences in healthcare systems, socioeconomic and cultural factors, and population health literacy warrant the need for examining patient journeys independently in the LMIC setting.

Scope of the Study

NCDs often co-occur and share common behavioral and environmental risk factors. The World Health Organization (WHO) has long advocated for an integrated approach for prevention and control of NCDs both at system and service levels, rather than in disease-specific silos [30]. Therefore, this paper aims to provide a theoretical framework outlining the shared patient journey touchpoints for people living with the major NCDs, particularly CV diseases, diabetes, and mental health disorders, as the leading contributors of NCD-related mortality and morbidity in LMICs [1]. It further aims to draw upon published literature and secondary sources to review influencing factors and recommend patient-centered strategies to improve the patient journey at each touchpoint.


The PubMed database was searched to identify relevant literature using the search terms "patient-centered care", “patient journey”, "noncommunicable diseases", “cardiovascular diseases”, “diabetes”, “hypertension”, “dyslipidemia”, “mental health”, “depression”, “anxiety”, “awareness”, “health promotion”, “health literacy”, “patient education”, “screening”, “risk assessment”, “diagnosis”, “treatment decision”, “treatment experience”, “treatment monitoring”, “treatment access”, “adherence”, “compliance”. As a result of the sparse availability of peer-reviewed literature on the topic in LMICs, additionally, relevant articles and reports curated by the authors from the Google database and gray literature were also utilized in this study.

This article is based on previously reported studies and does not contain any studies with human participants or animals conducted by any of the authors.


Common Touchpoints of the Patient Journey for NCD in LMICs

Suffice to say that patient journeys are not similar for all diseases; however, there are commonalities in patient journeys of closely linked groups of diseases and specific needs for individual conditions [31]. The WHO recommends integrated management of NCDs with equitable access to a nationally determined set of promotive, preventive, curative, rehabilitative, and palliative basic health services [32]. Aligned with the WHO recommendation and common risk factors linking the major NCDs [33], the patient journey for NCDs can be structured into five broad touchpoints: awareness, screening, diagnosis, treatment, and adherence with integration of palliative care along the care continuum pathway (Fig. 1).

Fig. 1
figure 1

Key touchpoints of the patient journey for noncommunicable disease. HCP healthcare professional

The importance of the concept of primordial prevention, which focuses on health education even before risk factors arise, cannot be downplayed in the context of NCDs [34]. Awareness of health-promoting habits and knowledge of disease form the first stage of the patient journey, before the onset of NCDs [35]. Periodic or opportunistic screening for risk factors and co-occurring NCDs is an effective strategy for lowering the morbidity and mortality due to these diseases by detecting undiagnosed cases and initiating early treatment [36]. At the remedial phase, the treatment decision following diagnosis, treatment experience influenced by treatment goals, access to services, follow-up, and adherence to the recommended therapeutic or lifestyle modification interventions determine the course of the patient journey for NCDs and the outcomes. Palliative care is recognized as an integral component of universal health coverage and must be available throughout the life course of PLWNCDs particularly in LMICs, where approximately 80% of the global population in need of palliative care resides [37, 38]. Palliative care is essential for better control of symptoms and an improved quality of life for patients and also improves the physical and psychosocial well-being of families and caregivers [38].

The patient’s touchpoints with healthcare systems along their journey is further influenced by the accessibility of services across five dimensions, i.e., approachability, acceptability, availability and accommodation, affordability, and appropriateness (Fig. 2) [39]. These dimensions in access to care are in turn governed by the patient’s ability to perceive, ability to seek, ability to reach, ability to pay, and ability to engage, respectively [39]. Strategies designed to improve the patient journey must consider these factors to ensure a patient-centered perspective.

Fig. 2
figure 2

[Copyright © 2013, Springer Nature] published under license to BioMed Central Ltd. as indicated under the terms of the Creative Commons Attribution License (

A conceptual framework of barriers and facilitators in access to healthcare. Reprinted from “Levesque, J., Harris, M.F. and Russell, G. Patient-centered access to health care: conceptualizing access at the interface of health systems and populations. Int J Equity Health 12, 18 (2013)”

Strategies to Improve the Patient Journey for NCDs Along Common Touchpoints

Improving the patient journey for NCDs requires cost-effective and efficient solutions customized to LMIC settings [40]. It is important to review problems and prospects of influencing factors at the micro, meso, and macro levels of healthcare, i.e., at the level of individuals, their households, and communities, as well as at the policy level [41]. Some recommendations are listed in Table 4.

Table 4 Summary of recommendations to improve the patient journey for NCDs

Disease Awareness and Knowledge of Associated Risk Factors: Effective Health Communication

The limited impact of the medical monologue between the doctor and the patient, guised as medical communication, has necessitated the development of health communication strategies that are collaboratively designed, implemented, and comprehensively evaluated to ensure sustainable health improvements [42, 43]. The overarching component of an effective health communication program remains a powerful, well-articulated, long-term vision. In chronic conditions like heart failure, transition from home to hospital can be high risk. Preventing rehospitalization requires integration of care across hospitals, home care agencies, and outpatient clinics and patient education [44]. Evidence suggests that increasing “patient activation” interventions—the skills and confidence that equip patients to become actively engaged in their healthcare—is linked to improved outcomes and reduced relapses and rehospitalizations [45].

Although physicians report attempts to educate patients on the causes of their disease and the importance of adhering to secondary prophylaxis, patients in LMICs still have very low levels of understanding of their disease [46]. There is potential to address the underlying issues by involving caregivers during consultation, use of native language while providing therapy or counselling, observing cultural nuances and levels of literacy. Awareness of the patients’ needs and cultural background should take precedence in the conversation around expectations of adherence of follow-up; physicians explanations and the level of patients’ understanding significantly affect treatment adherence, treatment outcome, and patients’ satisfaction [47]. Healthcare providers need to be critically aware of these issues when communicating with patients and their caregivers, select health information that is appropriate to the patients’ level of understanding, and employ a systematic approach using a basket of tools (e.g., printed material, displays, videos, and discussions) to educate and improve awareness and stress motivating principles, cultural relevance, and feasibility [47].

Screening and Risk Assessment: Integrated Assessment Tools for NCDs

Screening for risk factors is a cost-effective method for early diagnosis and further prevention of complications. As a result of limited knowledge on the prevention aspects of CV diseases, people living in LMICs often delay visiting hospitals at the first sign/symptom [48]. CV risk screening and stratification of high-CV-risk individuals, based on multiple risk factors (age, sex, blood pressure, blood lipids, smoking, diabetes), can detect subclinical CV diseases and avert future CV events [49]. The WHO PEN package tools provide specific guidance for screening, risk stratification, and management of patients with the main NCDs in low-resource settings [49]. Notably, failure to detect underlying mental illnesses leads to underestimation of overall CV risk, deters prognosis and adherence to treatment, and can impact the patient journey [50]. Mental health issues often co-occur with other NCDs [33]. People with debilitating neurological disorders like stroke, Parkinson’s disease, and epilepsy are often treated for the disease alone and the mental health aspect is excluded. On the other hand, mental health issues like depression are often hidden and overlooked during routine checkups. Primary care clinics are an ideal setting to identify and address mental health problems early, although integration of mental health services within primary care and in community-based settings remains low [51].

Age-appropriate screening is important to understand the best fit for treatment options and care pathways. A pediatric patient with cancer would need a different approach compared with an elderly patient with stroke. The guidance provided, choice of treatment plans, and discharge advice should be based on the age and fitness of the patient, which is often overlooked in busy clinical practice. For senior citizens, a geriatric assessment is a valid strategy to stratify patients and prepare them for care pathways. A variety of fitness/frailty scores are available to appropriately assess the status of elderly patients [52].

Diagnosis and Treatment Decision: Shared Decision-Making

The true extent of those at risk for NCDs or those who have NCDs is likely underestimated, given that many persons with raised blood pressure and diabetes remain undiagnosed [53, 54]. Early diagnosis is critical to prevent complications and ensure optimal treatment outcomes. However, this is based on several critical factors of access, awareness, and affordability. Clinician–patient risk discussions must follow the approach of shared decision-making in which the patient and physician consider the potential benefits of treatment, risk of adverse events, and patient preferences before making a final decision to initiate treatment [55].

Shared decision-making and self-directed support have the potential for being effective tools for recovery [56]. It is important to consider patients and their families as critical partners in the diagnostic process. Their engagement will result in a valuable contribution to facilitate an accurate and timely diagnosis and improve shared decision-making on treatment and continued care [57]. In conditions like advanced heart failure, the treatment goal is to improve quality of life and prolong survival [56]. Shared decision-making for advanced therapies in these conditions must be considered in the context of the caregivers’ ability to manage tailored treatment [56]. For patients who are unable to make decisions themselves or independently follow the treatment and care pathways, clinicians need to effectively engage with caregivers and family [56].

Decision aids can facilitate shared decision-making and improve decision-related outcomes, particularly involving multiple treatment choices [58]. Often the choice of treatment is weighed down heavily by the patients’ ability to pay at the time of treatment. However, the benefit of choosing a seemingly expensive option with better outcomes that saves on long-term treatment and fewer complications is often not explained well enough to the patient [59]. Use of decision aids reduced decisional conflict, and increased knowledge and satisfaction without any change in anxiety or depression, in many studies [58, 59]. Additionally, the utility of clinical practice guidelines to aid diagnosis and treatment cannot be ignored. The guidelines contain recommendations that are based on evidence from rigorous systematic reviews and synthesis of the published medical literature [60].

The importance of integrated primary healthcare services and management of chronic diseases is gaining momentum and the artificial dichotomy between diseases is slowly receding in favor of a combined approach that benefits all conditions [61]. This integration of comprehensive services, especially within existing and established primary and secondary healthcare structures, should be strongly encouraged by clinicians, policy makers, and the community.

Treatment Experience and Access: Patient-Centered Approach

Once diagnosed, PLWNCDs face many challenges in accessing treatment due to availability and affordability of essential NCD medicines in these settings. Governments must commit to long-term strategies to address access-related issues pertaining to regulatory (ensure good quality of medicines in circulation and acceptance of affordable generic medicines), healthcare financing (inclusion of priority NCD medicines in benefits packages and reduce OOP expenditure), and supply chain matters (efficient procurement and distribution of medicines) [62].

Many experts have indicated that “chronic diseases are managed most effectively when patients take an active role in this themselves” [63]. Empowerment is the result of effective communication in healthcare and determines consequent participation and self-management [64]. “Therapeutic alliance” is a concept in the field of psychiatry that refers to the relationship between a healthcare provider and patient [65]. An optimal therapeutic alliance is achieved when the patient and the therapist share beliefs in the relevance of treatment goals and efficacy of the strategies to achieve those goals. A positive therapeutic alliance is a predictor of patient activation and positive clinical outcomes [65, 66].

Patient-centered care (PCC) identifies patients as partners with their healthcare providers and recognizes an individual’s specific health needs and preferences as the driving force in all healthcare decisions [63]. PCC encourages the presence of family members in care settings and respects their values, cultural traditions, and socioeconomic conditions. PCC has the benefit of improving patient satisfaction levels, improving the productivity of clinicians and ancillary staff, and reduces expenses across the continuum of care. Management of chronic conditions is moving toward an individualized therapy approach; personalized treatment goals for conditions such as diabetes can be valuable in providing effective care and also combating negative long-term outcomes [67].

Adherence for Long-Term Management: Self-Management Tools

The medication adherence rate, defined as the extent to which patients take medication as prescribed by their healthcare professionals, among patients in LMICs suffering from chronic diseases is about 50%, a worrisome statistic [68]. Evidence has demonstrated that interventions led by clinical pharmacists encompassing services such as education, counselling, and assessing each medication and medication-related problem for patients with diabetes are effective in increasing adherence to clinical guidelines and medications leading to improved outcomes [69]. Older adults often face adherence issues following hospital discharge due to complex treatment plans and poor communication with the patient. Nurses are well placed to follow-up with these patients and keep them adherent to their therapies. Additionally, frontline community health workers and patient support groups can be instrumental in driving patient health literacy, empowerment, and ultimately medication adherence [70, 71]. Developing “expert patient” programs imparting peer education, training, and skill development can be a cost-effective strategy for driving adherence in LMICs [18]. Other tools applying innovative e-health technologies combined with pill counts can improve medication adherence among the vulnerable and older patients [68].

Palliative Care: Integrating with Health Services

Palliative care is still in its nascent stages in most developing countries. Pain and respiratory issues are the main complaints from patients in need of palliative care. As per the WHO, access to palliative care is a human right and national health systems must include palliative care in the continuum of care linking it to prevention, early detection, and treatment programs for chronic and life-threatening conditions [38]. The immediate actions include integrating palliative care into national health policy or action plans and ensuring funding and affordability of palliative care service delivery; building the capacity of health workforce to delivery palliative care through training and updating medical curricula; and ensuring the availability of essential medicines including opioids for pain relief [38, 72]. Choice of palliative care service delivery models must be based on the cultural, spiritual, and economic needs of the people. Home-based palliative care is the most common service delivery model in LMICs [72]. Other models include outpatient clinics and day care where patients visit a palliative care facility for services [72, 73]. However, these models need involvement of families and volunteers for managing essential symptoms supplemented with healthcare professionals for necessary medicines and backup support [72, 73].

Integrating Digital Technologies into the Patient Journey

With the advent of smart phones, tablets, nimble wearables relying on big data, health informatics, and analytics, digital technologies have afforded the opportunity to monitor the complete patient journey in real time and provide patients with tools to better manage their journey [74, 75]. The penetration of mobile telephones in LMICs has exceeded that of developed nations, leading to new possibilities in the field of healthcare [76]. This rise in technology adoption is shaping the medical ecosystems in many ways; within the NCD arena it provides health systems the opportunity to shift the balance from secondary to preventative care [77]. In the near future, physicians will have access to electronic medical records, real-world data, and patient-reported outcomes at their fingertips, which will restore patient-centricity within personalized healthcare. Recognizing this imminent transformation in healthcare, the WHO released guidelines on evidence-based digital health interventions for health system strengthening [78].

In the digital health age, the start of the new patient journey should ideally begin with the merging of patients’ social media, geo-location, and other digital footprints with their biomarkers. Merging these digital footprints with biomarkers like blood pressure, glucose levels, and body mass index can predict raised risk levels [79]. Following that, a revised schedule of physical activity, diet and nutrition, and other routines drawn up with the health professional and fed into the patient’s smart phones could drive the appropriate lifestyle changes.

Good personalized healthcare involves home-based supported self-care [80]. Digital solutions allow patients to benefit from home-based self-care while still being attached to their healthcare team through a “digital umbilical cord”. Secondary prevention in self-care entails patients maintaining their blood pressure, blood glucose, lipids, and other endocrinal markers within a safe level either through prophylactic therapies or through lifestyle modifications [81]. With advances in home monitoring devices, these markers can be easily monitored by patients and the results transmitted to their health teams for analysis and treatment optimization. Use of simple finger-prick tests or automated machine learning solutions such as the flash glucose monitor or the continuous glucose monitor for diabetes mellitus and home blood pressure monitoring devices for hypertension have reported better outcomes for patients [82, 83]. These technologies provide a high resolution view of each patient and can facilitate the choice of individual optimal therapy.

As with all technological advancements, there is an expected lag in the adoption of digital developments by healthcare professional communities due to a lack of awareness, lack of understanding, resistance to digital technologies, and working within protected silos that discourage information sharing. Lastly, there are concerns from the patient community regarding data privacy and ownership, and fear of discrimination against certain genetic diseases [84].


The growing number of people living with chronic diseases is both a measure of success, an outcome of increased life expectancy, and a challenge for healthcare systems in LMICs [85]. Despite international commitment, the momentum for impeding NCD-related morbidity and mortality has waned since 2010 [86]. In contrast to developed countries where healthcare delivery remains relatively accessible and inclusive, LMICs require substantial improvements in healthcare delivery to meet the Sustainable Development Goals and achieve Universal Healthcare Coverage [87]. To effectively alter the current trajectory of NCDs, it is important to review problems and prospects of influencing factors at the micro, meso, and macro levels of healthcare, i.e., at the level of individuals, their households, and communities, as well as at the policy level [41]. Evidence suggests that patient experience is a key pillar of healthcare quality; therefore, instead of limiting it to in-person interactions between the patient and physician, mapping the entire patient journey is the best way to understand the patient experience and identify existing lacunae [88].

Traditionally, a patient journey is viewed from the perspective of healthcare providers. It is often perceived to be linear, following a sequential process in a care continuum pathway with a single entry and exit point. The entry point or the start of the patient journey is believed to begin after a “trigger”—an onset of a sign or symptom of a disease. Redesigning of patient pathways based on journey mapping is often undertaken with the purpose of improving healthcare system performance or meeting regulatory constraints [6]. Traditional patient journey maps also miss the impact of medical protocols followed in patient care [6].

The patient journey for NCDs starts well before an episode of care and continues after discharge [89, 90]. The patient journey is also complex with multiple entry and exit points. In practice, care provided to patients with multimorbidity is fragmented, resulting in innumerable hospital appointments with different specialists and concurrent use of multiple medications or polypharmacy. The “treatment-in-silos” approach impacts patients’ lifelong compliance to treatment and further incapacitates patients with advancing age and disability. There is a need to reframe the patient journey as one with touchpoints, where a patient may enter at any one point but often may need support and care at other points. For example, in the framework presented in Fig. 1, the NCD patient’s first touchpoint may well be at “Diagnosis” during an encounter with the health system. They will benefit from education to increase their “Awareness” to help them understand and participate in their care; they may benefit from “Screening” for comorbidity; and enriched monitoring and counselling for “Adherence”.

The concept of “healthcare” has been delineated from “medical care” years ago; still, most healthcare systems today subject PLWNCDs to only physical and laboratory evaluations without properly assessing their mental, social, and emotional well-being [91]. Following diagnosis, treatment modalities are tailored to the disease rather than the person, leading to altered lifestyle to suit protocols set up for the condition. There is a strong call to action in LMICs to integrate the management of NCDs combined with the “holistic medicine” concept that follows the approach of putting patients’ perceived needs first in providing care not just for physical but also mental, emotional, and spiritual needs [71].

This can only be achieved through critical assessment of the underlying complexities in patient journeys for NCDs—awareness levels, screening opportunities, treatment protocols, access to care, issues with compliance—to avoid missteps in providing timely and optimal intervention.

It is increasingly evident that many PLWNCDs have specialized expertise and can play a crucial role in identifying what is most meaningful to them and their conditions. The “expert patient” concept where patients with significant knowledge about their disease and treatment take on a larger role in self-management has been explored in the West with noted improvements in symptoms, quality of life, and adherence [18]. Many healthcare systems in developed countries have found value in moving towards a self-management approach for chronic diseases, utilizing the knowledge and expertise held by “expert patients” [18, 92, 93]. Replication of this approach in LMICs has seen some success in positively impacting the patient journey. A diabetes peer education program (MoPoTsyo) initiated in rural and urban slum areas of Cambodia trained patients from local communities as peer educators who could then coach other patients in self-management, counsel them on lifestyle changes, and conduct follow-ups [94]. MoPoTsyo patients had better health outcomes in terms of a higher proportion of patients achieving target glycosated hemoglobin (HbA1C) levels, lower systolic blood pressure, and reduced presence of diabetes foot lesions and also had lower diabetes-related healthcare expenditure compared with diabetes care programs in two other LMICs, Democratic Republic of Congo and the Philippines [95]. Access to more external resources and a stronger focus on self-management and chronic illness may have contributed to the success of MoPoTsyo [95]. Meaningfully involving PLWNCDs along common touchpoints in the patient journey for NCDs will help inform the value assessment in healthcare, provide better outcomes, and increase adherence to therapy, leading to a happier and more rewarding patient experience.

Use of mobile- and web-based computing can help in educating individuals at the level of prevention by emphasizing the control of NCD risk factors and, once made aware of their conditions, aids in self-management and adherence to their treatment. A systematic review identified that mobile solutions are more widely available than other technology-based solutions for education on NCDs owing to ease of access, convenient delivery of educational content, and potential to gamify educational learning for chronic illnesses [96]. Another review from developed countries demonstrated that the use of information and communication technology (ICT) in health promotion behavior resulted in increased physical activity, reduced weight, and healthy behavior change among the participants [97]. However, there is a dearth of data on the long-term effectiveness of ICT on health-promoting behaviors in LMICs. There is an urgent need to build evidence for ICT use in promoting health behaviors among healthy adults in LMICs and move towards personalized assistance supported by ubiquitous learning [96, 97].

Social environments have a significant influence on an individual’s health and, in this digital age, online social networks play an important role in health as they control access to resources and opportunities to model one’s behavior [98]. Several models have been developed and evaluated the use of social media to foster better health behaviors among populations. For example, the Pompilos model was developed to enhance healthcare applications with social media content and ascertain to what extent a person’s health behavior influences the health of others in their social network [98]. Preliminary evaluation of the model indicated that NCD prevention messages directed to users correlated with increased access to the application and warrants further research [98]. Most LMICs are progressing towards an ageing population that will accompany a rise in chronic conditions and increased healthcare costs [99]. From an elderly patient setting in LMICs, technology must prioritize patient-facing innovations that improve quality of life, facilitate communication with providers, and provide decision-support [99]. Redesigning healthcare models to sustain increased self-management will improve outcomes and reduce healthcare costs. Healthcare applications can be further enhanced by integrating them into “smart city” infrastructures, e.g., the U’Ductor architecture developed in Brazil can increase social collaboration by integrating with city information systems to guide users to hospitals on the basis of the availability of beds, provide traffic updates in medical emergencies, recommend modes of transport on the basis of real-time air quality data, etc. [100].

Future Perspectives

The COVID-19 pandemic accelerated the digitization of healthcare services as health systems had to adopt telemedicine and other technologies to flatten the curve and help patients in self-isolation receive access to healthcare [101]. A WHO survey of 194 countries in May 2020 reported severe disruption to prevention and treatment services for NCDs since the beginning of the COVID-19 pandemic [102]. Preexisting inequities in LMIC health systems will likely exacerbate the effects of the COVID-19 pandemic among vulnerable populations and the care for chronic diseases will likely further worsen along with health outcomes. This may be the result of health system capacity being exceeded, redeployment of health personnel to the frontline of COVID-19 infection, or because of measures placed to address the spread of the pandemic such as lockdowns and restrictions on people’s movement [103]. A prescient insight into the patient journey for NCDs can help with adopting the WHO guidance to maintain essential services for NCDs. The guidance offers programs of activities across chronic disease management including awareness; prevention and screening; diagnosis; specialist treatment; rehabilitation; and palliative care [104]. Increase in home-based service support by appropriately trained community health volunteers helps promote self-care, risk assessment, and referral for uncomplicated patients, a cost-effective strategy for prioritizing NCD management [105]. Being readily accessible healthcare practitioners in LMICs during the pandemic, community pharmacists are well positioned to help manage chronic conditions, promote medication adherence, and help ease the burden on already strained health systems [103].

Setting healthcare priorities is of particular importance in the LMICs in order to allocate their limited resources toward the most effective interventions. Evidence-based decision-making for NCD prevention and control policies requires reliable and timely data [106]. The lack of mechanisms to collect high-quality data is a major barrier to successful implementation and monitoring of NCD programs in LMICs [107]. As a result, NCD policy recommendations at the national and local levels in LMICs are based on evidence from communicable diseases or from studies conducted in high-income countries, which can potentially impact the outcomes of these policies [107]. Similarly, mapping patient journey for NCDs will require local evidence generation and continual monitoring of evidence to inform strategies to improve the patient journeys in LMICs.

The mounting mental health burden is a growing concern in LMICs, as poverty is known to be associated with increased risk of mental illness. Limited access to psychiatrists and mental health facilities in many LMICs has triggered the pursuit for innovative solutions such as employing community-based health workers to deliver psychosocial therapies supported remotely by specialists [108]. Additionally, technology-based solutions are being explored in the domain of mental health education and information dissemination, digital screening tools and diagnosis, self-management programs, and system-level efforts to improve mental health [108]. Several models of ubiquitous computing have been proposed to inform psychotherapeutic practice, often used in the treatment of depression and anxiety disorders [109]. Mobile and wearable technologies can be utilized to collect an individual’s physiological and environmental measurements and provide psychophysiological insights [110]. Patient engagement and adherence to online programs in psychotherapeutic treatment can be improved by employing gamification techniques [109]. Applications monitoring social activities of people with depression can contact caregivers as needed and aid providers in patient follow-up [111].

Concluding Remarks

In the past, the patient journey for chronic diseases was marred with late diagnosis, “one-size-fits-all” treatment, and access issues creating bottlenecks in the health system. Treatment was often location bound and the patient’s life oscillated between hospitals, providers, and healthcare facilities. Unlike in developed countries, healthcare systems in LMICs continue to follow the traditional, provider-driven, disease-focused approach which must move towards person-centered care integrating patient preferences, needs, and experiences into every phase of the patient journey [112]. In order to create, implement, and support successful patient journey maps, healthcare organizations must have a deep understanding of the populations they serve—as well as those they wish to serve in the future. The patient needs to be recognized as an integral part of this journey and involved in all stages embracing the “nothing for us without us” sentiment [113].

Health systems in LMICs must recognize that the patient journey for NCDs starts long before the onset of symptoms and signs. Strategies designed to improve the patient journey must incorporate the patient-centered perspective at each touchpoint of their journey in the healthcare system: awareness, screening, diagnosis, treatment, and adherence. Effective communication strategies for improving health literacy, patient activation, and incorporation of narrative medicine in physician education positively impact the awareness of patients. Use of appropriate risk assessment tools to tailor therapies, integrated management of chronic illness in primary healthcare, shared decision-making, and decision aids ensure timely and accurate diagnosis. Improved access to NCD treatments, embodying the principles of person-centered care and positive therapeutic alliance, requires commitment at a policy level to deliver safe, affordable, and effective care equitably. Long-term management of NCDs entails substantial self-management of their conditions by patients, which can be augmented by pharmacists and nurse-led interventions. The NCD care continuum pathway needs to move from the traditional acute incident management protocol to a public health approach of prevention and delay of disease onset through early identification and management of risk factors; early diagnosis and appropriate management; and good adherence through effective communication and follow-up. In addition, comprehensive palliative care models must be evaluated and integrated into national health policy and action plans.

Digitization has heralded a healthcare revolution with a patient-centric and user-friendly framework that will undoubtedly increase patient engagement. eCare pathways allow better management of patient journeys by facilitating early and accurate diagnosis at the outset and then on the progress of the disease; aiding in personalized care plans tailored to the patient’s genomic makeup and lifestyle; and remote monitoring of patients via digital algorithms to optimize timely treatment interventions. The reduced dependence of digital health on healthcare facilities for care-seeking is an encouraging prospect for LMICs to help bridge gaps in the patient journey for NCDs through empowering patients, improving access to healthcare services, and enhancing efficiency of health systems with innovative, cost-effective, and localized solutions.


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Ratna Devi is the Chair Board of Trustees of International Alliance of Patient Organization (IAPO) and Kawaldip Sehmi is the Chief Executive Officer for IAPO. IAPO has received grants from Upjohn—A Pfizer Division. Ratna Devi has received funding from Upjohn, a Pfizer division, that is unrelated to the submitted work. Kannan Subramaniam is an employee of Pfizer. Komal Kanitkar and R. Narendhar have nothing to disclose. The views and opinions expressed in this article are those of the authors. They do not represent or reflect in any way the official policy or position of their current or previous employers.

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Devi, R., Kanitkar, K., Narendhar, R. et al. A Narrative Review of the Patient Journey Through the Lens of Non-communicable Diseases in Low- and Middle-Income Countries. Adv Ther 37, 4808–4830 (2020).

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  • Noncommunicable disease
  • Patient engagement
  • Patient journey
  • Patient journey mapping
  • Patient journey touchpoints