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Ethical Decision-Making: Relation Between Consumer Ethical Sensitivity, Ethical Judgment, and Ethical Consumption Behavior

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Marketing at the Confluence between Entertainment and Analytics

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Abstract

Consumers express their ethics through their consumption choices. Ethical behavior receives increasing research interest, but its measurement is not always suitable. We propose here to clarify the concepts of consumer’s ethical consumption behavior (ECB) and consumer ethical sensibility (CES) and to develop two alternative new scales for these two concepts. Using structural equations modeling, we test relations between CES, ethical judgment, and ECB. Results are interesting and open new opportunities for future researches in the field of consumer ethics.

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Authors and Affiliations

  1. Cret-Log, Aix-Marseille University, Marseille, France

    Jean-François Toti & Jean-Louis Moulins

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  1. Jean-François Toti
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  2. Jean-Louis Moulins
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Correspondence to Jean-François Toti .

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  1. Marketing Department, IESEG School of Management (LEM-CNRS), Lille, France

    Patricia Rossi

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Toti, JF., Moulins, JL. (2017). Ethical Decision-Making: Relation Between Consumer Ethical Sensitivity, Ethical Judgment, and Ethical Consumption Behavior. In: Rossi, P. (eds) Marketing at the Confluence between Entertainment and Analytics. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-47331-4_280

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