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Ethical perceptions of marketers: The interaction effects of machiavellianism and organizational ethical culture

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Abstract

This study examines the interaction effects of Machiavellianism and organizational ethical culture on two components of a marketer's ethical decision — perceptions of an ethical problem and perceptions of remedial alternatives. The results suggest that certain aspects of ethical perceptions are related to the interaction between Machiavellianism and organizational ethical culture.

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Authors and Affiliations

  1. College of Business and Publich Administration, Old Dominion University, 23529-0220, Norfolk, VA, USA

    Anusorn Singhapakdi

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  1. Anusorn Singhapakdi
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Anusorn Singhapakdi is Assistant Professor of Marketing at Old Dominion University. His papers on various topics in marketing ethics and corporate/consumer social responsibility have been published in theJournal of the Academy of Marketing Science, Journal of Business Ethics, Journal of Macromarketing, Journal of Personal Selling & Sales Management, Journal of Public Policy & Marketing, and others. He has presented papers at various professional conferences, including the American Marketing Association and the Academy of Marketing Science.

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Singhapakdi, A. Ethical perceptions of marketers: The interaction effects of machiavellianism and organizational ethical culture. J Bus Ethics 12, 407–418 (1993). https://doi.org/10.1007/BF00882031

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