Abstract
This study reports on the development of scale items derived from the pluralistic moral philosophy literature. In addition, the manner in which individuals combine aspects of the different philosophies in making ethical evaluations was explored.
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R. Eric Reidenbach holds a Ph.D. in Business Administration from Michigan State University. At present he is a Professor of Marketing and Director of the Center for Business Development and Research at the University of Southern Mississippi. He has published a number of articles in different marketing journals. In addition, he is the co-author of several books on bank marketing.
Dr. Donald P. Robin received his DBA degree from Louisiana State University in 1969 and is currently Professor of Marketing in the College of Business, Louisiana Tech University. His basic marketing textbook entitled, Marketing: Basic Concepts for Decision Making (Harper & Row, Publishers, Inc.), and his co-authored readings book, Classics in Marketing (Goodyear Press), were both published in 1978. He is the author of articles in a wide variety of topics that have appeared in such journals as the Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Public Policy and Marketing, Business and Professional Ethics Journal, The Journal of Business Communications, Journal of Business Research, and Academy of Management Journal.
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Reidenbach, R.E., Robin, D.P. Some initial steps toward improving the measurement of ethical evaluations of marketing activities. J Bus Ethics 7, 871–879 (1988). https://doi.org/10.1007/BF00383050
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DOI: https://doi.org/10.1007/BF00383050