Abstract
The rise of Islamic banking and its restrictions on the use of credit and interest represent a challenge to the continued expansion of the leading international credit card companies. In this paper, the implications of Islamic banking are briefly surveyed. Then attention is turned to aspects of consumer behavior as they relate to the diffusion, acceptance and marketing of credit cards in North Africa and the Middle East. Finally, a case study on Morocco is presented featuring the introduction of Visa and Carte Blanche.
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Amine, L.S. (2015). A Study of the Diffusion, Acceptance and Marketing of Credit Cards in the Middle East. In: Hawes, J. (eds) Proceedings of the 1989 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-17055-8_18
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DOI: https://doi.org/10.1007/978-3-319-17055-8_18
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