Abstract
This article presents the results of an empirical study of Nova Scotian Consumers’ attitudes and behavior toward credit buying and the role credit cards play as a facilitatory tool in consumer goods purchasing. Socioeconomic profiles of a sample of current credit card users are developed. The managerial implications of shopping with credit cards are discussed for orderly future marketing strategy formulation purposes. This study and its methodology could be replicated in other parts of the country for the purpose of generalizations.
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Kaynak, E., Yucelt, U. (2015). Credit Card Usage Behavior: Some Insights from Nova Scotia, Canada. In: Rogers III, J., Lamb, Jr., C. (eds) Proceedings of the 1983 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-16937-8_17
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DOI: https://doi.org/10.1007/978-3-319-16937-8_17
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-16936-1
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