Proceedings of the 1989 Academy of Marketing Science (AMS) Annual Conference

  • Jon M. Hawes
Conference proceedings

Table of contents

  1. Front Matter
    Pages i-xxx
  2. Competitive Papers

    1. Front Matter
      Pages 1-1
    2. Richard J. Pomazal
      Pages 2-6
    3. Youjae Yi
      Pages 12-17
    4. Lois J. Smith, Gregory L. Smith
      Pages 18-22
    5. Easwar S. Iyer, Kathleen Debevec
      Pages 38-42
    6. Kent L. Granzin, Janeen E. Olsen
      Pages 64-68
    7. Kent L. Granzin, E. K. Valentin
      Pages 74-78
    8. Kathleen Debevec, Sandra L. Schmidt
      Pages 79-83
    9. Ronald E. Goldsmith, Meivin T. Stith, J. Dennis White
      Pages 84-88
    10. Paul M. Lane, Jay D. Lindquist
      Pages 93-98
    11. Michael R. Czinkota
      Pages 99-102
    12. Mushtaq Luqmanl, Zahir A. Quraeshi
      Pages 113-116
    13. Charles R. Patton, M. Wayne DeLozier, William W. Thompson
      Pages 117-122
    14. Attila Yaprak, S. Tamer Cavusgil
      Pages 128-131
    15. Pervez H. Ghauri, A. Tansu Barker, Nazeem S. Mohamad
      Pages 138-142
    16. Pradeep Gopalakrishna, Barbara C. Garland, John C. Crawford
      Pages 153-157
    17. Zahir A. Quraeshi, Mushtaq Luqmani
      Pages 168-173
    18. Harold W. Babb, Cynthia D. De Riemer, Joanne B. Sheridan
      Pages 174-178
    19. Glen Riecken, Ugur Yavas, Antti Haahti
      Pages 179-183
    20. Margaret (Peggy) Cunningham, O. C. Ferrell
      Pages 231-234
    21. Douglas R. Robideaux, Donald P. Robin, R. Eric Reidenbach
      Pages 235-238

About these proceedings


​This volume includes the full proceedings from the 1989 Academy of Marketing Science (AMS) Annual Conference held in Orlando, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, and international marketing, among others.

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.​


Academy of Marketing Science Customer Behavior Developments in Marketing Science International Marketing Marketing Management Marketing Research

Editors and affiliations

  • Jon M. Hawes
    • 1
  1. 1.University of AkronAkronUSA

Bibliographic information

  • DOI
  • Copyright Information Academy of Marketing Science 2015
  • Publisher Name Springer, Cham
  • eBook Packages Business and Economics
  • Print ISBN 978-3-319-17054-1
  • Online ISBN 978-3-319-17055-8
  • Series Print ISSN 2363-6165
  • Series Online ISSN 2363-6173
  • Buy this book on publisher's site