Abstract
As a service innovation the credit card has been issued in three forms--the retail store card, the travel and entertainment card, and the bank card. The credit card in all three forms may be conceptualized as a service system for facilitating value exchanges. Each type of card, however, represents a system possessing a different degree of identification with attributes salient to the use of these cards for making purchases. This paper empirically investigates these attributes and the perceptions consumers have regarding the performance of each type of card on a given attribute.
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Preview
Unable to display preview. Download preview PDF.
References
Adcock, William O., Elizabeth C. Hirschman and Jac Goldstucker, “Bank Card Users: An Updated Profile,” in William Perrault, Jr. (ed.), Advances in Consumer Research, Vol. IV, Association for Consumer Research, 1977.
Awh, R.V. and D. Waters, “A Discriminant Analysis of Economic, Demographic and Attitudinal Characteristics of Bank Card Holders,” Journal of Finance, Vol. 29 (June 1974), pp. 973–980.
Goldstucker, Jac L. and Elizabeth C. Hirschman, “Bank Credit Card Users: A New Market Segment for Regional Retailers,” MSU Business Topics, Vol. 25 PP 5–11.
Mateer, William H., The Checkless Society, MSU Business Studies, Bureau of Business and Economic Research, (East Lansing: Michigan/Michigan State University, 1969).
Mathews, H. Lee and John W. Slocum, Jr., “Social Class and Commercial Bank Credit Card Usage,” Journal of Marketing, Vol. 33 (January 1969), pp. 71–78.
Plummer, Joseph T., “Life Style Patterns and Commercial Bank Credit Card Usage,” Journal of Marketing, Vol. 35 (April 1971), pp. 35–41.
Russell, Thomas, The Economics of Bank Credit Cards, (New York: Praeger Publishers, 1975).
Shay, Robert P. and William C. Dunkelberg, Retail Store Credit Card Use in New York, Studies in Consumer Credit No. 4, Graduate School of Business (New York: Columbia University Press, 1975).
Author information
Authors and Affiliations
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2016 Academy of Marketing Science
About this paper
Cite this paper
Hirschman, E.C. (2016). An Empirical Examination of Credit Card System Attributes and Evaluations. In: Gitlow, H.S., Wheatley, E.W. (eds) Proceedings of the 1979 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-16934-7_45
Download citation
DOI: https://doi.org/10.1007/978-3-319-16934-7_45
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-16933-0
Online ISBN: 978-3-319-16934-7
eBook Packages: Business and ManagementBusiness and Management (R0)