1. Unstructured data in marketing

   • Bitty Balducci
   • Detelina Marinova

   Review Paper 12 June 2018 Pages: 557 - 590

   

2. Building and leveraging sports brands: evidence from 50 years of German professional soccer

   • Hauke A. Wetzel
   • Stefan Hattula
   • Harald J. van Heerde

   Original Empirical Research 25 April 2018 Pages: 591 - 611

   

3. Sales force leadership during strategy implementation: a social network perspective

   • Babak Hayati
   • Yashar Atefi
   • Michael Ahearne

   Original Empirical Research 14 August 2017 Pages: 612 - 631

   

4. The copycat CMO: firms’ imitative behavior as an explanation for CMO presence

   • Cecilia Wiedeck
   • Andreas Engelen

   Original Empirical Research 22 April 2017 Pages: 632 - 651

   

5. Gamified interactions: whether, when, and how games facilitate self–brand connections

   • Axel Berger
   • Tobias Schlager
   • Andreas Herrmann

   ORIGINAL EMPIRICAL RESEARCH 02 June 2017 Pages: 652 - 673

   

6. A meta-analytic review of influence strategies in marketing channel relationships

   • Wesley James Johnston
   • Angelina Nhat Hanh Le
   • Julian Ming-Sung Cheng

   Original Empirical Research 06 October 2017 Pages: 674 - 702

   

7. The role of leadership in salespeople’s price negotiation behavior

   • Sascha Alavi
   • Johannes Habel
   • Jan Wieseke

   Original Empirical Research 11 October 2017 Pages: 703 - 724

   

8. When one bad apple spoils consumers’ judgment of the brand: exposure to an employee’s non-workplace transgression and potential remedies

   • Allison R. Johnson
   • Valerie S. Folkes
   • Juan Wang

   Original Empirical Research 19 May 2018 Pages: 725 - 743

   

9. Innovation pathway to profitability: the role of entrepreneurial orientation and marketing capabilities

   • S. Arunachalam
   • Sridhar N. Ramaswami
   • Doug Walker

   Original Empirical Research 05 January 2018 Pages: 744 - 766

   

10. Correction to: Innovation pathway to profitability: the role of entrepreneurial orientation and marketing capabilities

    • S. Arunachalam
    • Sridhar N. Ramaswami
    • Doug Walker

    Correction 19 February 2018 Pages: 767 - 767

11. Friends with benefits: social coupons as a strategy to enhance customers’ social empowerment

    • Sara Hanson
    • Hong Yuan

    Original Empirical Research 20 April 2017 Pages: 768 - 787