Correction to: J. of the Acad. Mark. Sci.

https://doi.org/10.1007/s11747-017-0574-1

The original version of this article unfortunately contained a mistake. The equation under “Profile deviation analysis” section should be:

$$ Deviation=\sqrt{}\sum \limits_{\mathrm{j}=1}^2{\left({X}_{sj}-\overline{X_{ij}}\right)}^2 $$

The original article has been corrected.