Market-based capabilities and financial performance of firms: insights into marketing’s contribution to firm value Sridhar N. RamaswamiRajendra K. SrivastavaMukesh Bhargava Original Empirical Research 02 October 2008 Pages: 97 - 116
Evaluation of subsidiary marketing performance: combining process and outcome performance metrics Dhruv GrewalGopalkrishnan R. IyerArun Sharma Original Empirical Research 22 July 2008 Pages: 117 - 129
Does advertising create sustained firm value? The capitalization of brand intangible Fang WangXiao-Ping (Steven) ZhangMing Ouyang Original Empirical Research 07 August 2008 Pages: 130 - 143
The desired level of market orientation and business unit performance Michael SongMark E. Parry Original Empirical Research 08 January 2009 Pages: 144 - 160
The effect of superstitious beliefs on performance expectations Lauren BlockThomas Kramer Original Empirical Research 09 September 2008 Pages: 161 - 169
Corporate social responsibility: attributions, loyalty, and the mediating role of trust Pavlos A. VlachosArgiris TsamakosPanagiotis K. Avramidis Original Empirical Research 11 September 2008 Pages: 170 - 180
Getting a second chance: the role of imagery in the influence of inaction regret on behavioral intent Vanessa M. PatrickMatthew LancellottiHenrik Hagtvedt Original Empirical Research 17 September 2008 Pages: 181 - 190
A meta-analysis of humor in advertising Martin Eisend Original Empirical Research 30 May 2008 Pages: 191 - 203
Stochastic modelling and industrial networks—complementary views of organisational buyer behavior Jim McCabePhilip Stern Methodological Paper 09 April 2008 Pages: 204 - 214
Toward a theory of repeat purchase drivers for consumer services Michael PaulThorsten Hennig-ThurauCaroline Wiertz Original Empirical Research 12 November 2008 Pages: 215 - 237
Revealed reader preference for marketing journals Charles F. HofackerMark R. GleimStephanie J. Lawson Original Empirical Research 09 December 2008 Pages: 238 - 247
