The contribution continuum Daniel M. LadikDavid W. Stewart Original Empirical Research 20 March 2008 Pages: 157 - 165
The effect of market orientation and its components on innovation consequences: a meta-analysis Amir Grinstein Original Empirical Research 28 June 2007 Pages: 166 - 173
Achieving relationship marketing effectiveness in business-to-business exchanges Robert W. PalmatierLisa K. ScheerTodd J. Arnold Original Empirical Research 25 October 2007 Pages: 174 - 190
A meta-analytic review of opportunism in exchange relationships Jody L. CrosnoRobert Dahlstrom Original Empirical Research 07 December 2007 Pages: 191 - 201
The moderating role of institutional networking in the customer orientation–trust/commitment–performance causal chain in China Xueming LuoMaxwell K. HsuSandra S. Liu Original Empirical Research 19 June 2007 Pages: 202 - 214
The antecedents and consequences of manufacturer–distributor cooperation: an empirical test in the U.S. and Japan Michael SongC. Anthony Di BenedettoYushan Zhao Original Empirical Research 25 August 2007 Pages: 215 - 233
A longitudinal study of the effects of life status changes on changes in consumer preferences Anil MathurGeorge P. MoschisEuehun Lee Original Empirical Research 17 April 2007 Pages: 234 - 246
Customer betrayal and retaliation: when your best customers become your worst enemies Yany GrégoireRobert J. Fisher OriginalPaper 24 July 2007 Pages: 247 - 261
Weathering product-harm crises Kathleen CleerenMarnik G. DekimpeKristiaan Helsen Original Empirical Research Open access 26 April 2007 Pages: 262 - 270
Linking cause-related marketing to sales force responses and performance in a direct selling context Brian V. LarsonKaren E. FlahertyJoshua L. Wiener Original Empirical Research 14 July 2007 Pages: 271 - 277
Understanding the adoption of new brands through salespeople: a multilevel framework Jan WiesekeChristian HomburgNick Lee OriginalPaper 07 July 2007 Pages: 278 - 291
