1. Consumer religiosity and retail store evaluative criteria

   • Stephen W. McDaniel
   • John J. Burnett

   OriginalPaper Pages: 101 - 112

2. The relationship of job image, performance, and job satisfaction to inactivity-proneness of direct salespeople

   • Thomas R. Wotruba

   OriginalPaper Pages: 113 - 121

3. Emotional reactions and salesperson motivation: An attributional approach following inadequate sales performance

   • Gordon J. Badovick

   OriginalPaper Pages: 123 - 130

4. A taxonomy of marketing planning styles

   • Daryl O. McKee
   • P. Rajan Varadarajan
   • John Vassar

   OriginalPaper Pages: 131 - 141

5. The incidence of unethical practices in marketing research: An empricial investigation

   • Ishmael P. Akaah
   • Edward A. Riordan

   OriginalPaper Pages: 143 - 152

6. Social distance and shopping behavior

   • John P. Dickson
   • Douglas L. MacLachlan

   OriginalPaper Pages: 153 - 161

7. An empirical investigation of a general theory of marketing ethics

   • Michael A. Mayo
   • Lawrence J. Marks

   OriginalPaper Pages: 163 - 171

8. Commentary on an empirical investigation of a general theory of marketing ethics

   • Shelby Hunt

   OriginalPaper Pages: 173 - 177

9. Book reviews

   • Terry Clark
   • Ronald E. Goldsmith
   • Peter M. Banting

   BookReview Pages: 179 - 180

10. Marketing and the law

    • Robert A. Prentice
    • Donald O. Mayer

    BriefCommunication Pages: 181 - 183