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References

  • Export Strategy by Subhash C. Jain (New York: Quorum Books, 1989, 253 pp., $45.00)

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  • Competitive Marketing: A Strategic Approach John O’Shaughnessy (Boston: Allen & Unwin, 1984, 372 pp., $21.95)

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  • Reverse Marketing: The New Buyer-Supplier Relationship by Michiel R. Leenders and David L. Blenkhorn (New York: The Free Press, 1988, 198 pp., $29.95)

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Authors and Affiliations

  1. University of Notre Dame, Notre Dame, USA

    Terry Clark

  2. Florida State University, Florida, USA

    Ronald E. Goldsmith

  3. McMaster University, Hamilton, Canada

    Peter M. Banting

Authors
  1. Terry Clark
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  2. Ronald E. Goldsmith
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  3. Peter M. Banting
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Clark, T., Goldsmith, R.E. & Banting, P.M. Book reviews. JAMS 18, 179–180 (1990). https://doi.org/10.1007/BF02726434

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