Volume 1, Issue 1 | Journal of the Academy of Marketing Science

Journal of the Academy of Marketing Science

Official Publication of the Academy of Marketing Science

Publishing model:: Hybrid

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Volume 1, Issue 1

March 1973

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9 articles in this issue

The marketing mix: A Canadian perspective
Peter M. Banting
Randolph E. Ross
OriginalPaper Pages: 1 - 11
Bayesian theory in the evaluation of new product ideas
Natalie Calabro
OriginalPaper Pages: 12 - 24
New areas of marketing opportunity
George F. Frey
OriginalPaper Pages: 25 - 33
The fine art of reducing and avoiding income taxes
Stanley Malaga
OriginalPaper Pages: 34 - 42
Classical error pairs and the Bayesian prior
Buddy L. Myers
N.L Enrick
OriginalPaper Pages: 43 - 51
Are bank marketing information systems relevant?
Frederick A. Palumbo
OriginalPaper Pages: 52 - 58
Effective promotional strategy through decentralization
Martin R. Schlissel
OriginalPaper Pages: 59 - 67
Marketing challenges to monetary inflation—A trip in forensic economics
James F. Bender
OriginalPaper Pages: 68 - 74
Convenience-package banning: Economic and environmental implications
Christopher C. Gilson
OriginalPaper Pages: 75 - 79