Volume 21, Issue 4 | Quantitative Marketing and Economics

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Volume 21, Issue 4

December 2023

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3 articles in this issue

Counter-cyclical price promotion: Capturing seasonal changes in stockpiling and endogenous consumption
Minjung Kwon
Tülin Erdem
Masakazu Ishihara
Original Research 20 October 2023 Pages: 437 - 492
Targeted incentives, broad impacts: Evidence from an E-commerce platform
Xiang Hui
Meng Liu
Tat Chan
OriginalPaper 05 July 2023 Pages: 493 - 517
Is first- or third-party audience data more effective for reaching the ‘right’ customers? The case of IT decision-makers
Nico Neumann
Catherine E. Tucker
John Marshall
OriginalPaper Open access 24 October 2023 Pages: 519 - 571