1. An empirical study on consumer first purchase intention in online shopping: integrating initial trust and TAM

   • Jin Baek Kim

   OriginalPaper 20 March 2012 Pages: 125 - 150

   

2. The mediating role of the dimensions of the perceived risk in the effect of customers’ awareness on the adoption of Internet banking in Iran

   • Payam Hanafizadeh
   • Hamid Reza Khedmatgozar

   OriginalPaper 24 March 2012 Pages: 151 - 175

   

3. The effects of sequential combinations of virtual experience, direct experience, and indirect experience: the moderating roles of need for touch and product involvement

   • Ching-Jui Keng
   • Tze-Hsien Liao
   • Yu-I Yang

   OriginalPaper 21 March 2012 Pages: 177 - 199

   

4. Exploring the disseminating behaviors of eWOM marketing: persuasion in online video

   • Jung-Kuei Hsieh
   • Yi-Ching Hsieh
   • Yu-Chien Tang

   OriginalPaper 17 March 2012 Pages: 201 - 224

   

5. Modeling users’ acceptance of mobile services

   • Theodora Zarmpou
   • Vaggelis Saprikis
   • Maro Vlachopoulou

   OriginalPaper 23 March 2012 Pages: 225 - 248