ABSTRACT
Unintended pregnancy is a public health problem with societal consequences. The Contraceptive CHOICE Project (CHOICE) demonstrated a reduction in teen pregnancy and abortion by removing barriers to effective contraception. The purpose of the study was to describe the dissemination approach used to create awareness of and promote desire to adopt the CHOICE model among selected audiences. We used a 4-stage approach and detail the work completed in the first 2 stages. We describe stakeholder involvement in the first stage and the process of undertaking core strategies in the second stage. We examine insights gained throughout the process. Through our dissemination approach, we reached an estimated 300,000 targeted individuals, not including the population reached through media. We were contacted by 141 entities for technical assistance. The completion and reporting of dissemination processes is an important component of research. There is a need to fully document and disseminate strategies that can help facilitate practice change.
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Acknowledgments
The Contraceptive CHOICE Project was funded by an anonymous foundation. This publication was supported by the Clinical and Translational Science Award (CTSA) program of the National Center for Advancing Translational Sciences (NCATS) of the National Institutes of Health (NIH) under Award Numbers UL1 TR000448 and TL1 TR000449. The authors would like to thank the entire staff of the CHOICE team as well as the thousands of women who participated in the project.
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Jeffrey Peipert received research support from Merck, Bayer, and Teva and serves on Advisory Boards for Teva and Perrigo. All other authors declare that they have no conflict of interest.
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The Contraceptive CHOICE Project was approved by the Institutional Review Board at Washington University School of Medicine.
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Implications
Practice: Public health researchers should plan and engage in meaningful dissemination activities with target populations to promote widespread knowledge and adoption of best practices in community health practice settings.
Policy: Removing financial barriers to long-acting reversible contraception for all women, including teens, will reduce unintended pregnancy, teen pregnancy, and abortion rates.
Research: Public health research funders should consider dissemination reporting requirements extending beyond publication to ensure results influence practice and related health outcomes in a timely manner.
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Broughton, H.O., Buckel, C.M., Omvig, K.J. et al. From research to practice: dissemination of the Contraceptive CHOICE Project. Behav. Med. Pract. Policy Res. 7, 128–136 (2017). https://doi.org/10.1007/s13142-016-0404-x
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DOI: https://doi.org/10.1007/s13142-016-0404-x