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How to Develop a Social Media Strategy
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This video explains how to develop tactics to support the achievement of goals and SMART objectives in a social media strategy.
Keywords
- social media
- social media strategy
- business
- social media performance
- digital marketing
- social media presence
About this video
- Author(s)
- Karen E. Sutherland
- First online
- 21 May 2021
- DOI
- https://doi.org/10.1007/978-981-16-3495-6_9
- Online ISBN
- 978-981-16-3495-6
- Publisher
- Palgrave Macmillan
- Copyright information
- © The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd. 2021