Examining Brand Strength of Political Candidates: a Performance Premium Approach Beth L. FossenDavid A. SchweidelMichael Lewis Research Article 19 February 2019 Pages: 63 - 75
Marketing Scholars and Political Marketing: the Pragmatic and Principled Reasons for Why Marketing Academics Should Research the Use of Marketing in the Political Arena Jennifer Lees-Marshment Research Article 08 February 2019 Pages: 41 - 48
Social-Spatial Effects in Pricing: When and How Vertical Orientations Shape Processing of Price Comparisons Michael J. BaroneXingbo LiKeith B. Lyle Research Article 06 November 2018 Pages: 137 - 145
Understanding Influence of Marketing Thought on Practice: an Analysis of Business Journals Using Textual and Latent Dirichlet Allocation (LDA) Analysis Abhishek BorahXin (Shane) WangJun Hyun (Joseph) Ryoo Research Article 13 March 2018 Pages: 146 - 161
A Factorial Hidden Markov Model for the Analysis of Temporal Change in Choice Models Amirali KaniWayne S. DeSarboDuncan K. H. Fong Research Article 09 March 2018 Pages: 162 - 177
Introduction to the Special Issue: 2016 Choice Symposium Gerald HäublPeter T. L. Popkowski Leszczyc Editorial 01 March 2018 Pages: 1 - 2
Consumer Choice and Autonomy in the Age of Artificial Intelligence and Big Data Quentin AndréZiv CarmonHaiyang Yang Research Article Open access 19 December 2017 Pages: 28 - 37
A Parametric Constrained Segmentation Methodology for Application in Sport Marketing Wayne S. DeSarboQian ChenAshley Stadler Blank Research Article 01 December 2017 Pages: 37 - 55
Beyond Posted Prices: the Past, Present, and Future of Participative Pricing Mechanisms Martin SpannRobert ZeithammerManoj Thomas Research Article 25 November 2017 Pages: 121 - 136
How Context Affects Choice Raphael ThomadsenRobert P. RooderkerkWendy Wood Research Article 25 November 2017 Pages: 3 - 14
Persuading Children: a Framework for Understanding Long-Lasting Influences on Children’s Food Choices Paulo AlbuquerqueMerrie BrucksSophie Nicklaus Research Article 22 November 2017 Pages: 38 - 50
Sharing Economy: Review of Current Research and Future Directions Chakravarthi NarasimhanPurushottam PapatlaTing Zhu Research Article 15 November 2017 Pages: 93 - 106
In Pursuit of Enhanced Customer Retention Management: Review, Key Issues, and Future Directions Eva AscarzaScott A. NeslinRom Schrift Research Article 09 November 2017 Pages: 65 - 81
Signaling Success: Word of Mouth as Self-Enhancement Andrea C. WojnickiDavid Godes Research Article 25 October 2017 Pages: 68 - 82
No Man is an Island: the Effect of Social Presence on Negative Word of Mouth Intention in Service Failures Yi HeMiao HuWei He Research Article 10 October 2017 Pages: 56 - 67
Everywhere and at All Times: Mobility, Consumer Decision-Making, and Choice Nicholas H. LurieJonah BergerRajkumar Venkatesan Research Article 03 August 2017 Pages: 15 - 27
Emerging Trends in Product Bundling: Investigating Consumer Choice and Firm Behavior Vithala R. RaoGary J. RussellR. Venkatesh Research Article 31 July 2017 Pages: 107 - 120
The Product Quality Impact of Aligning Buyer-Supplier Network Structure and Product Architecture: an Empirical Investigation in the Automobile Industry Kartik KalaignanamTarun KushwahaAnand Nair Research Article 04 July 2017 Pages: 1 - 17
Advancing Non-compensatory Choice Models in Marketing Anocha AribargThomas OtterXin (Shane) Wang Research Article 22 June 2017 Pages: 82 - 92
Fashionable Stereotypes and Evolving Trends in the United Arab Emirates Zahy B. RamadanMona Mrad Research Article 25 May 2017 Pages: 28 - 36
Individuals’ Decisions in the Presence of Multiple Goals Benedict G. C. DellaertJoffre SwaitLinda Court Salisbury Research Article Open access 11 May 2017 Pages: 51 - 64
Generic and Brand Advertising Strategies Under Inter-Industry Competition Yuanfang LinSandeep Krishnamurthy Research Article 20 February 2017 Pages: 18 - 27
Measuring Economic Efficiency in the Motion Picture Industry: a Data Envelopment Analysis Approach Moez HababouNawel AmroucheKamel Jedidi Research Article 28 November 2016 Pages: 144 - 158
Satisfaction—Repurchase Intentions Relationship: Exploring the Contingent Roles of Consideration Set Size and Price Consciousness Vishal BindrooXin HeRaj Echambadi Research Article 19 September 2016 Pages: 115 - 125
The Asymmetric Effects of Positive Or Negative Experiences with an Extension on Low- or High-Equity Parent Brands: A Microtheoretical Notion Kunter GunastiHans Baumgartner Research Article 08 September 2016 Pages: 126 - 143
Intra-Standard Competition: The Joint Impact of an Installed-User Base and a Supporting-Firm Base in Markets with Network Effects Qi WangHuazhong ZhaoJinhong Xie Research Article 01 August 2016 Pages: 159 - 174
Does Informative Advertising Increase Market Price? An Experimental Investigation Wilfred AmaldossChuan He Research Article 22 March 2016 Pages: 63 - 80
An Integrated Procedure to Pretest and Select Advertising Campaigns for TV Abba KriegerLeonard LodishYe Hu Research Article 15 March 2016 Pages: 81 - 93
Coordinating R&D, Product Positioning, and Pricing Strategy: A Duopoly Model Xin (Shane) WangYuying XieSengun Yeniyurt Research Article 07 January 2016 Pages: 104 - 114
Serving Customers by Going Where We Have Not Gone Before Min Ding Editorial 15 December 2015 Pages: 1 - 2
Hide Supremacy or Admit Inferiority—Market Entry Strategies in Response to Consumer Informational Needs Yuanfang LinAmit Pazgal Research Article 20 November 2015 Pages: 94 - 103
Analyzing Recurrent Customer Purchases and Unobserved Defections: a Bayesian Data Augmentation Scheme Sharad BorleSiddharth Shekhar SinghAshutosh Patil Research Article 16 November 2015 Pages: 11 - 28
Peer Review and Research Impact Girish MallapragadaNandini LahiriAtul Nerkar Research Article 09 November 2015 Pages: 29 - 41
Millions of Opportunities: An Agenda for Research in Emerging Markets Rajesh ChandyOm Narasimhan Research Article 19 October 2015 Pages: 251 - 263
Does Green Make You Greedy or Does it Make You Go Green? The Influence of Green Color Primes on Consumers’ Promotion Preferences Michael J. BaroneKaren Page Winterich Research Article 15 October 2015 Pages: 3 - 10
Online Retailing Paired with Kirana—A Formidable Combination for Emerging Markets Piyush Kumar SinhaSrikant GokhaleSaurabh Rawal Research Article 13 October 2015 Pages: 317 - 324
What’s Different About Emerging Markets, and What Does it Mean for Theory and Practice? John RobertsUjwal KayandeRajendra K. Srivastava Editorial Open access 13 October 2015 Pages: 245 - 250
Maximal or Minimal Differentiation in a Hotelling Market? A Fresh Perspective Amit PazgalDavid SobermanRaphael Thomadsen Research Article 05 October 2015 Pages: 42 - 47
Exploration- and Exploitation-Oriented Marketing Strategies and Sales Growth in Emerging Markets Omar Rodriguez VilaSundar G. BharadwajS. Cem Bahadir Research Article 27 August 2015 Pages: 277 - 289
Sophisticated by Design: the Nonconscious Influence of Primed Concepts and Atmospheric Variables on Consumer Preferences T. Andrew PoehlmanRavi DharJohn A. Bargh Research Article 21 May 2015 Pages: 48 - 61
Base + Add-on Pricing in Extremely Competitive Categories Ruijiao GuoPurushottam Papatla Research Article 29 April 2015 Pages: 133 - 147
Developing Customer Solutions for Subsistence Marketplaces in Emerging Economies: a Bottom–Up 3C (Customer, Community, and Context) Approach Srinivas VenugopalMadhubalan Viswanathan Research Article 28 April 2015 Pages: 325 - 336
The Technological Conundrum: How Rapidly Advancing Technology Can Lead to Commoditization Tat Y. ChanRavi DharWilliam Putsis Research Article 17 April 2015 Pages: 119 - 132
Interfirm Relational Strategies and Innovation: the Role of Interfirm Relational Traits and Firm Resources Sean (Hyunsoon) YimBrett W. JosephsonSanjay R. Sisodiya Research Article 11 April 2015 Pages: 230 - 244
JB Steenkamp on the Success of Marketing Scholarship in Netherlands Rajdeep GrewalJan-Benedict E. M. Steenkamp Perspectives 09 April 2015 Pages: 113 - 118
The Multidimensional Nature of Product Perceptions within Asia Giana M. EckhardtLuming Wang Research Article 07 April 2015 Pages: 290 - 301
Retaining Talented Salespeople Steven LuAndre BonfrerRanjit Voola Research Article 02 April 2015 Pages: 148 - 164
Research Opportunities in Emerging Markets: an Inter-disciplinary Perspective from Marketing, Economics, and Psychology K. SudhirJoe PriesterWendy Wood Research Article 28 March 2015 Pages: 264 - 276
Implementing Retail Category Management: a Model-Based Approach to Setting Optimal Markups Michel WedelJie ZhangFred Feinberg Research Article 20 March 2015 Pages: 165 - 176