1. Theorizing markets

   • Hans Kjellberg
   • Riikka Murto

   Editorial 17 November 2021 Pages: 207 - 215

2. Market expertise at work: introducing Alvin E. Roth and Michel Callon

   • Hans Kjellberg

   Commentary 17 November 2021 Pages: 216 - 218

3. The design and performation of markets: a discussion

   • Michel Callon
   • Alvin E. Roth

   Commentary 21 December 2021 Pages: 219 - 239

4. Markets, infrastructures and infrastructuring markets

   • Luis Araujo
   • Katy Mason

   Theory/Conceptual Open access 17 November 2021 Pages: 240 - 251

   

5. On managerial relevance: reconciling the academic-practitioner divide through market theorizing

   • Heiko Wieland
   • Angeline Nariswari
   • Melissa Archpru Akaka

   Theory/Conceptual 07 July 2021 Pages: 252 - 271

   

6. Innovation and the theory of fields

   • Neil Fligstein

   Theory/Conceptual Open access 21 July 2021 Pages: 272 - 289

   

7. Markets and institutional fields: foundational concepts and a research agenda

   • Nicola Mountford
   • Susi Geiger

   Theory/Conceptual Open access 15 May 2021 Pages: 290 - 303

   

8. The textuality of markets

   • Ashlee Humphreys

   Theory/Conceptual 12 November 2021 Pages: 304 - 315

   

9. ‘Spatio-market practices’: conceptualising the always spatial dimensions of market making practices

   • Torik Holmes
   • Josi Fernandes
   • Teea Palo

   Theory/Conceptual Open access 10 July 2021 Pages: 316 - 335

   

10. Market-shaping: navigating multiple theoretical perspectives

    • Suvi Nenonen
    • Kaj Storbacka

    Theory/Conceptual 27 October 2021 Pages: 336 - 353

11. Market-shaping phases—a qualitative meta-analysis and conceptual framework

    • Alexander Flaig
    • Daniel Kindström
    • Mikael Ottosson

    Theory/Conceptual Open access 21 December 2021 Pages: 354 - 374

    

12. Formalizing service-dominant logic as a general theory of markets: taking stock and moving forward

    • Melissa Archpru Akaka
    • Kaisa Koskela-Huotari
    • Stephen L. Vargo

    Theory/Conceptual 21 December 2021 Pages: 375 - 389

    

13. The past and future of marketing theory and practice: a tribute to the 50th anniversary of the Academy of Marketing Science

    • O. C. Ferrell
    • Jodie Conduit
    • Stephen L. Vargo

    Editorial 02 December 2021 Pages: 390 - 394

14. Advancing marketing theory and practice: guidelines for crafting research propositions

    • Wolfgang Ulaga
    • Michael Kleinaltenkamp
    • Andreas Eggert

    Theory/Conceptual 17 November 2021 Pages: 395 - 406

    

15. Assessing and enhancing the impact potential of marketing articles

    • Elina Jaakkola
    • Stephen L. Vargo

    Theory/Conceptual Open access 02 December 2021 Pages: 407 - 415

    

16. The methodologies of the marketing literature: mechanics, uses and craft

    • Terry Clark
    • Thomas Martin Key

    Theory/Conceptual 08 November 2021 Pages: 416 - 431

    

17. Toward an integrative theory of marketing

    • Atul Parvatiyar
    • Jagdish N. Sheth

    Theory/Conceptual 02 November 2021 Pages: 432 - 445

    

18. Re-institutionalizing marketing

    • Thomas Martin Key
    • Terry Clark
    • Leyland Pitt

    Commentary 21 December 2021 Pages: 446 - 453

19. A bridge to relevance: on the history of the Academy of Marketing Science^® (AMS)

    • Barry J. Babin
    • Julie Guidry Moulard
    • Jay D. Lindquist

    Commentary 05 January 2022 Pages: 454 - 463

    

20. Legendary luxury brands: inventing the future by reaching to the past

    • Gregory S. Carpenter
    • Xavier Barlier

    Theory/Conceptual 26 October 2021 Pages: 464 - 470

21. Managing creatively-inspired brands: a commentary and research direction

    • Delphine Dion

    Commentary 26 October 2021 Pages: 471 - 473