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Notes
Some of these ideas on the practice of ‘doing science’ were introduced to marketing scholars by the late Paul Anderson already in 1983 as part of the debate about the scientific status of marketing (Anderson, 1983).
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Kjellberg, H. Market expertise at work: introducing Alvin E. Roth and Michel Callon. AMS Rev 11, 216–218 (2021). https://doi.org/10.1007/s13162-021-00217-9
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DOI: https://doi.org/10.1007/s13162-021-00217-9