Social marketing campaigns aimed at preventing and controlling obesity: A review and recommendations Magdalena CismaruAnne M. Lavack Articles Pages: 9 - 30
Managerial user orientation and the effectiveness of public health services Carmen BernéEsperanza García-UcedaJorge Riveros Articles Pages: 31 - 45
Expectations as the basis for predictive segmentation of university service quality María FuentesIrene GilBeatriz Moliner Articles Pages: 47 - 64
The customer concept in university services: A classification Mercedes MarzoMarta PedrajaPilar Rivera Articles Pages: 65 - 80
Determining components of market orientation in Aquacultural Higher Education Institutes Hadi VeisiAhmad RezvanfarAli Asadi OriginalPaper Pages: 81 - 89
Futurist rhetoric in us historic preservation: A review of current practice Dirk H. R. Spennemann ReviewPaper Pages: 91 - 99
Relationship marketing and services marketing: Two convergent perspectives for value creation in the cultural sector. Empirical evidence on performing arts consumers in Spain María José Quero Articles Pages: 101 - 115
Analysis of the differences between the associates of an environmental Non-Governmental Organization and the “other” consumers Arminda Maria do PaçoMário Raposo Articles Pages: 117 - 124
Estimation of the role of diversification on farm effectiveness by means of modelling. An application to Bulgarian district of Stara Zagora Desislava IvanovaParaskeva DimitrovaIvan Georgiev Articles Pages: 125 - 132
A review on the situation of immigration in spain in the european context María Jesús GonzálezMaría Luisa de Lázaro Articles Pages: 133 - 147
Historic evolution of cause-related marketing programmes. Does a “perfect” CRM programme exist? Carolina Sorribas Articles Pages: 149 - 158
Business sustainability from an economic-financial and marketing vantage point Constantino García-Ramos Articles Pages: 159 - 174
Social capital in nonprofit organizations. Implications for management: A case study perspective María Isabel Saz Doctoral Thesis Review Pages: 175 - 176
Marketing as a management tool for environmental Non-Governmental Organizations in Venezuela Cecilia Gómez-Miliani Doctoral Thesis Review Pages: 177 - 178
The routledge companion to nonprofit marketing José Luis VázquezPablo Gutiérrez Book Review Pages: 179 - 180
Learning with trade unions — A contemporary agenda in employment relations María Purificación García Book Review Pages: 181 - 182
