Digital reforms in the Greek public sector: using block chain technologies and social media for open governance and value creation Panagiota XanthopoulouIoannis AntoniadisVaggelis Saprikis Original Article 25 April 2024
The role of hashtags for non-profit causes: the #fridaysforfuture movement S Herrada-LoresA Estrella-RamónM.A Iniesta-Bonillo Original Article Open access 09 April 2024
Back to the roots of cause-related marketing – A systematic literature review of cooperation motives Sandra StötzerKatharina Kaltenbrunner Original Article Open access 12 February 2024
Comparing corporate giving and individual giving: evidence from Chinese foundations Qun WangDaniel Boden Original Article Open access 06 February 2024
Rethinking the boundaries of cause-related marketing: Addressing the need for a new definition Shruti GuptaMeenakshi Handa Original Article 02 February 2024
Is roundup donation request always preferred: a case for checkout charity Neel DasLubna NafeesAnindita Das Original Article 27 January 2024
Neurometric and biometric measurement of the effectiveness of covid-19-related public service announcements Hazal Duman AlptekinNihan Tomris KucunBehcet Yalin Ozkara Original Article 23 January 2024
Pro-environmental behaviours of generation Z: A cross-cultural approach Israel-Javier Juma-MichilenaMaria-Eugenia Ruiz-MolinaSergio Belda-Miquel Original Article Open access 19 January 2024
Predicting CRM purchase intention by examining congruence, shopping orientation and mood moderation: Applying congruence theory with SEM-ANN-NCA method A. K. S. SuryavanshiViral BhattTwinkle Trivedi Original Article 20 December 2023
Do occupations matter in motivations to volunteer? Muge OzmanCédric GossartNicolas Jullien Original Article 19 December 2023
Factors affecting attitude and purchase intention towards cause-related marketing: a systematic literature review using TCCM approach Prasant Kumar PandeyNaval BajpaiAbhijeet V. Tiwari Original Article 08 December 2023
Online fundraising for NPOs via email marketing – A critical success factors analysis in Germany, Austria, and Switzerland Sonja HarkenVanessa MertinsMichael Urselmann Original Article Open access 08 December 2023
Marketing sustainable tourism and its policies through community engagement- An Indian context Arbuda SharmaCharru Hasti Original Article 14 November 2023
In-kind donations – peculiarities and challenges of product philanthropy Sandra StötzerKatharina Kaltenbrunner Original Article Open access 06 November 2023
Advocating for mother nature: the roles of anthropomorphism, nature-evoked emotions and trust Jhanghiz SyahrivarSiska Purnama ManurungYuling Wei Original Article 06 November 2023
Managerial networking behavior for grant acquisition in nonprofits: an application of the behavioral reasoning theory (BRT) Debadutta Kumar PandaMahesh Ramalingam Original Article 20 October 2023
Are advertising campaigns for water conservation in Latin America persuasive? A mixed-method approach Carolina SánchezEnrique Carlos BianchiFranco Sancho-Esper Original Article Open access 06 September 2023
The paradox of youth’s online political party brand engagement on Facebook: a congruity theory perspective Mohit JamwalMunish SainiSaikat Banerjee Original Article 26 August 2023
The role of social marketing in achieving the planet sustainable development goals (SDGs) Carla Rodriguez-Sanchez POSITION PAPER Open access 02 August 2023 Pages: 559 - 571
Fatalism and donation intention: who is more in control of their own life? Muhammed Bilgehan Aytaç Original Article 28 July 2023
Social Marketing to achieve the Sustainable Development Goals (SDGs) in 2030 Agenda by the United Nations M. Mercedes Galan-LaderoMaria SarmentoSusana Marques Editorial 27 July 2023 Pages: 521 - 527
Harnessing the power of social marketing for sustainable development Nathaly Aya PastranaRafael Obregón Original Article 04 July 2023 Pages: 661 - 692
How brand familiarity influences advertising effectiveness of non-profit organizations Jesús García-MadariagaPamela Simón SandovalIngrit Moya Burgos Original Article Open access 09 June 2023
Perceived altruism in cause-related marketing Julia Maringoni LopesCristela Maia BairradaArnaldo Fernandes de Matos Coelho Original Article Open access 08 June 2023
Multilevel implications for anti-consumption social marketing within the public policy framework for SDG realization: a systematic literature review Olavo PintoBeatriz Casais Original Article Open access 29 May 2023 Pages: 605 - 634
Correction to: Barriers to volunteering in the field of intellectual disability: a cluster analysis Soraia CruzMarisa Roriz FerreiraBeatriz Casais Correction 25 May 2023 Pages: 367 - 367
A human-to-human approach to social marketing for sustainability and development Reynaldo G. Rivera Position Paper 16 May 2023 Pages: 551 - 558
Reconnoitering antecedents of donation intention in donation crowdfunding campaigns: a mediating role of crowdfunding readiness VijayaAjit YadavHimendu Prakash Mathur Original Article 09 May 2023 Pages: 229 - 254
Social Marketing and the Sustainable Development Goals: Scoping Review (2013–2021) Ibe DelvauxWendy Van den Broeck Original Article 09 May 2023 Pages: 573 - 603
Correction to: An approach for analysing and segmenting messages about the SDGs on Twitter from the perspective of social marketing Araceli Galiano‑CoronilManuela Ortega-GilRafael Ravina-Ripoll Correction 03 May 2023 Pages: 659 - 659
Correction to: Improving local rice consumption in Sub-Saharan Africa through social marketing: evidence from Ghana Isaac Sewornu CoffieErnest Yaw Tweneboah-KoduahAdelaide Naa Amerley Kastner Correction 02 May 2023 Pages: 197 - 197
Predicting the cause-related marketing participation intention by examining big-five personality traits and moderating role of subjective happiness Ritesh PatelViral BhattSudhir Pandey Original Article 29 April 2023 Pages: 199 - 228
Improving local rice consumption in Sub-Saharan Africa through social marketing: evidence from Ghana Isaac Sewornu CoffieErnest Yaw Tweneboah-KoduahAdelaide Naa Amerley Kastner Original Article 18 April 2023 Pages: 177 - 196
An approach for analysing and segmenting messages about the SDGs on Twitter from the perspective of social marketing Araceli Galiano-CoronilManuela Ortega-GilRafael Ravina-Ripoll Original Article 13 April 2023 Pages: 635 - 658
Social marketing’s relevance in helping the United Nations attain its SDGs Walter Wymer Position Paper 22 March 2023 Pages: 529 - 541
Determinants of online social entrepreneurs’ brand loyalty: a value creation model Rasha Abdel Aziz ElNaggarRasha Hammad Original Article 16 March 2023 Pages: 155 - 176
Drivers of consumer’s willingness to pay for fair trade food products: the role of positive and negative emotions Pilar Fernández-FerrínSandra Castro-GonzálezM. Mercedes Galán-Ladero Original Article Open access 10 March 2023 Pages: 131 - 154
Creativity as the key to success—a plea for more guts in social marketing communication Answin Vilmar Position Paper Open access 10 March 2023 Pages: 543 - 549
Developing a framework for communications encouraging personal budgeting – a social marketing approach Magdalena CismaruOnur Akdaş Original Article 09 March 2023 Pages: 107 - 129
Impulse buying and checkout donation: leveraging reparatory processes of purchase guilt Soumya SinghSapna Singh Original Article 11 January 2023 Pages: 83 - 106
Verification of GPDS planning framework for social marketing: a Delphi method M. Bilal AkbarElizabeth Barnes Original Article Open access 11 January 2023 Pages: 51 - 81
No browsing, no donating: the impact of title and forwarder on browsing intention of online charity fundraising Chundong ZhengHuan NiuHan Wang Original Article 09 January 2023 Pages: 27 - 49
Content is key to non-profit digital media strategy Isadora Sánchez-TornéFrancisco Javier Caro-GonzálezMacarena Pérez-Suárez Original Article Open access 05 January 2023 Pages: 927 - 945
Materialism, life satisfaction and Compulsive Buying Behavior: An empirical investigation on Egyptian consumers amid Covid‑19 pandemic Passent Ibrahim Tantawi Original Article 05 January 2023 Pages: 1 - 25
Surviving Covid-19: what museums and cultural institutions can do to attract cultural tourists and get through the pandemic Rocco Palumbo Original Article 16 December 2022 Pages: 905 - 926
The effect of charity brand experience on donors’ behavioral intentions: The mediating role of charity brand personality and donors’ satisfaction Basant Hassan AliNadia ElarefOmneya Mokhtar Yacout Original Article 12 December 2022 Pages: 875 - 903
The body dissatisfaction role in the adoption of compulsive healthy eating behaviors Susana C. SilvaMaher Georges ElmashharaMaria Inês Sousa Original Article 02 December 2022 Pages: 853 - 873
Increasing donor’s perceived value from charitable involvement: a multi-segment approach to the American donor market Sandra Simas Graça Original Article 21 November 2022 Pages: 829 - 852
Modeling customer experience with public sector smartphone apps: a mixed methods study in the UAE Alia AlJanahiSanjai K. Parahoo Original Article 16 November 2022 Pages: 813 - 827
Customer satisfaction with electronic public services: An 18 years of systematic literature review Vita Nurul FathyaViverita ViveritaRifelly Dewi Astuti Original Article 12 November 2022 Pages: 759 - 812
