1. Sex and the marketing of media

   • Tom Reichert

   Editorial Pages: 3 - 6

2. Sexual messages during prime-time programming

   • Kirstie Farrar
   • Dale Kunkel
   • Edward Donnerstein

   Articles Pages: 7 - 37

3. Judging a movie by its cover: A content analysis of sexual portrayals on video rental jackets

   • Mary Beth Oliver
   • Omotayo Banjo
   • Jinhee Kim

   Articles Pages: 38 - 56

4. Codes of online sexuality: Celebrity, gender and marketing on the web

   • Jacqueline Lambiase

   Articles Pages: 57 - 78

5. “What’s your definition of dirty, baby?”: Sex in music video

   • Julie Andsager
   • Kimberly Roe

   Articles Pages: 79 - 97

6. “Master your Johnson”: Sexual rhetoric in Maxim and Stuff magazines

   • Nicole R. Krassas
   • Joan M. Blauwkamp
   • Peggy Wesselink

   Articles Pages: 98 - 119

7. How to get “kissably close”: Examining how advertisers appeal to consumers’ sexual needs and desires

   • Tom Reichert
   • Jacqueline Lambiase

   Articles Pages: 120 - 136