Experimental bias: Task, tools, and time James H. BarnesDaniel T. Seymour OriginalPaper Pages: 1 - 11
Purchase constraint analysis: An alternative perspective for marketers Lawrence R. LepistoWilliam J. Hannaford OriginalPaper Pages: 12 - 25
Marketing orientation in the nonprofit sector: The case of hospitals James U. Mc NealCharles W. Lamb OriginalPaper Pages: 26 - 32
Sales managers and sales force feedback: Information left in the pipeline Joel SaegertRobert J. Hoover OriginalPaper Pages: 33 - 39
Elements of marketing strategy: How important are they from the executive viewpoint? Saeed Samiee OriginalPaper Pages: 40 - 50
Increasing the efficiency of the retailer's image study John E. SwanCharles M. Futrell OriginalPaper Pages: 51 - 57
An empirical test of linkages proposed in the walker, churchill, and ford model of salesforce motivation and performance R. Kenneth Teas OriginalPaper Pages: 58 - 72
The effect of the wife's working status on familial dominance structure Robert M. CosenzaDuane L. Davis OriginalPaper Pages: 73 - 82
Using a randomized response research design to eliminate non-response and response biases in business research Michael D. Geurts OriginalPaper Pages: 83 - 91
A study of the appropriateness of various means of meeting objections by sales representatives Charles W. GrossRobin T. Peterson OriginalPaper Pages: 92 - 99
Role conflict, role clarity, job tension and job satisfaction in the brand manager position J. Patrick KellyRichard T. Hise OriginalPaper Pages: 120 - 137
Social class differentials in the store selection process of single black professional women A. Coskun SamliEnid F. TozierDoris Yvette Harps OriginalPaper Pages: 138 - 150