A theory of sales system shocks Nathaniel N. HartmannNawar N. ChakerJohannes Habel Original Empirical Research 08 July 2023 Pages: 261 - 283
Co-creating educational consumer journeys: A sensemaking perspective Michael B. BeverlandPınar CankurtaranSarah JS Wilner Original Empirical Research Open access 02 June 2023 Pages: 284 - 305
“Coopetition” in the presence of team and individual incentives: Evidence from the advice network of a sales organization Christian HomburgTheresa R. Schyma (née Morguet)Robin-Christopher M. Ruhnau Original Empirical Research Open access 03 May 2023 Pages: 306 - 328
How product complexity affects consumer adoption of new products: The role of feature heterogeneity and interrelatedness Andreas FürstNina PecornikWayne D. Hoyer Original Empirical Research Open access 17 April 2023 Pages: 329 - 348
Effects of advertising and R&D on spillovers from a rival’s bankruptcy Niket JindalRebecca J. Slotegraaf Original Empirical Research Open access 11 April 2023 Pages: 349 - 369
The time-varying effects of rhetorical signals in crowdfunding campaigns Masoud MoradiMayukh DassVishag Badrinarayanan Original Empirical Research 26 May 2023 Pages: 370 - 398
Dynamic and global drivers of salesperson effectiveness Danny P. ClaroCarla RamosRobert W. Palmatier Original Empirical Research 07 August 2023 Pages: 399 - 425
Does scarcity increase or decrease donation behaviors? An investigation considering resource-specific scarcity and individual person-thing orientation Malika MalikaTanuka GhoshalDurairaj Maheswaran Original Empirical Research 03 May 2023 Pages: 426 - 448
Avengers, assemble! A network-based contingency analysis of spillover effects in multi-brand alliances Jan KlostermannTobias K. HinzeRouven Schwerdtfeger Original Empirical Research Open access 24 July 2023 Pages: 449 - 469
The impact of scarcity cues on purchase likelihood of art-infused products Mansi GuptaGopal DasHenrik Hagtvedt Original Empirical Research 23 May 2023 Pages: 470 - 488
Weathering the crash: Do customer-company relationships pay off during economic crises? Forrest V. Morgeson IIIUdit SharmaG. Tomas M. Hult Original Empirical Research 29 May 2023 Pages: 489 - 511
Does your demonstration tell the whole story? How a process mindset and social presence impact the effectiveness of product demonstrations Christine RinglerNancy J. SirianniAnders Gustafsson Original Empirical Research 11 April 2023 Pages: 512 - 530
Defining, and understanding commitment to, activity streaks Danny WeathersT. Andrew Poehlman Original Empirical Research 02 June 2023 Pages: 531 - 553
How marketers and consumers synchronize temporal modes to cocreate ritual vitality Tonya Williams BradfordJohn F. Sherry Jr. Original Empirical Research 27 March 2023 Pages: 554 - 575
Why and when to launch new products during a recession: An empirical investigation of the U.K. FMCG industry and the U.S. automobile industry M. Berk TalayKoen PauwelsSteven H. Seggie Original Empirical Research 13 April 2023 Pages: 576 - 598
Get the picture? Using visuals to represent theory Dina RasolofoarisonCristel Antonia Russell Editorial Open access 19 October 2023 Pages: 599 - 603