1. A theory of sales system shocks

   • Nathaniel N. Hartmann
   • Nawar N. Chaker
   • Johannes Habel

   Original Empirical Research 08 July 2023 Pages: 261 - 283

   

2. Co-creating educational consumer journeys: A sensemaking perspective

   • Michael B. Beverland
   • Pınar Cankurtaran
   • Sarah JS Wilner

   Original Empirical Research Open access 02 June 2023 Pages: 284 - 305

   

3. “Coopetition” in the presence of team and individual incentives: Evidence from the advice network of a sales organization

   • Christian Homburg
   • Theresa R. Schyma (née Morguet)
   • Robin-Christopher M. Ruhnau

   Original Empirical Research Open access 03 May 2023 Pages: 306 - 328

   

4. How product complexity affects consumer adoption of new products: The role of feature heterogeneity and interrelatedness

   • Andreas Fürst
   • Nina Pecornik
   • Wayne D. Hoyer

   Original Empirical Research Open access 17 April 2023 Pages: 329 - 348

   

5. Effects of advertising and R&D on spillovers from a rival’s bankruptcy

   • Niket Jindal
   • Rebecca J. Slotegraaf

   Original Empirical Research Open access 11 April 2023 Pages: 349 - 369

   

6. The time-varying effects of rhetorical signals in crowdfunding campaigns

   • Masoud Moradi
   • Mayukh Dass
   • Vishag Badrinarayanan

   Original Empirical Research 26 May 2023 Pages: 370 - 398

   

7. Dynamic and global drivers of salesperson effectiveness

   • Danny P. Claro
   • Carla Ramos
   • Robert W. Palmatier

   Original Empirical Research 07 August 2023 Pages: 399 - 425

   

8. Does scarcity increase or decrease donation behaviors? An investigation considering resource-specific scarcity and individual person-thing orientation

   • Malika Malika
   • Tanuka Ghoshal
   • Durairaj Maheswaran

   Original Empirical Research 03 May 2023 Pages: 426 - 448

   

9. Avengers, assemble! A network-based contingency analysis of spillover effects in multi-brand alliances

   • Jan Klostermann
   • Tobias K. Hinze
   • Rouven Schwerdtfeger

   Original Empirical Research Open access 24 July 2023 Pages: 449 - 469

   

10. The impact of scarcity cues on purchase likelihood of art-infused products

    • Mansi Gupta
    • Gopal Das
    • Henrik Hagtvedt

    Original Empirical Research 23 May 2023 Pages: 470 - 488

    

11. Weathering the crash: Do customer-company relationships pay off during economic crises?

    • Forrest V. Morgeson III
    • Udit Sharma
    • G. Tomas M. Hult

    Original Empirical Research 29 May 2023 Pages: 489 - 511

12. Does your demonstration tell the whole story? How a process mindset and social presence impact the effectiveness of product demonstrations

    • Christine Ringler
    • Nancy J. Sirianni
    • Anders Gustafsson

    Original Empirical Research 11 April 2023 Pages: 512 - 530

    

13. Defining, and understanding commitment to, activity streaks

    • Danny Weathers
    • T. Andrew Poehlman

    Original Empirical Research 02 June 2023 Pages: 531 - 553

    

14. How marketers and consumers synchronize temporal modes to cocreate ritual vitality

    • Tonya Williams Bradford
    • John F. Sherry Jr.

    Original Empirical Research 27 March 2023 Pages: 554 - 575

15. Why and when to launch new products during a recession: An empirical investigation of the U.K. FMCG industry and the U.S. automobile industry

    • M. Berk Talay
    • Koen Pauwels
    • Steven H. Seggie

    Original Empirical Research 13 April 2023 Pages: 576 - 598

    

16. Get the picture? Using visuals to represent theory

    • Dina Rasolofoarison
    • Cristel Antonia Russell

    Editorial Open access 19 October 2023 Pages: 599 - 603