Unstructured data in marketing Bitty BalducciDetelina Marinova Review Paper 12 June 2018 Pages: 557 - 590
Building and leveraging sports brands: evidence from 50 years of German professional soccer Hauke A. WetzelStefan HattulaHarald J. van Heerde Original Empirical Research 25 April 2018 Pages: 591 - 611
Sales force leadership during strategy implementation: a social network perspective Babak HayatiYashar AtefiMichael Ahearne Original Empirical Research 14 August 2017 Pages: 612 - 631
The copycat CMO: firms’ imitative behavior as an explanation for CMO presence Cecilia WiedeckAndreas Engelen Original Empirical Research 22 April 2017 Pages: 632 - 651
Gamified interactions: whether, when, and how games facilitate self–brand connections Axel BergerTobias SchlagerAndreas Herrmann ORIGINAL EMPIRICAL RESEARCH 02 June 2017 Pages: 652 - 673
A meta-analytic review of influence strategies in marketing channel relationships Wesley James JohnstonAngelina Nhat Hanh LeJulian Ming-Sung Cheng Original Empirical Research 06 October 2017 Pages: 674 - 702
The role of leadership in salespeople’s price negotiation behavior Sascha AlaviJohannes HabelJan Wieseke Original Empirical Research 11 October 2017 Pages: 703 - 724
When one bad apple spoils consumers’ judgment of the brand: exposure to an employee’s non-workplace transgression and potential remedies Allison R. JohnsonValerie S. FolkesJuan Wang Original Empirical Research 19 May 2018 Pages: 725 - 743
Innovation pathway to profitability: the role of entrepreneurial orientation and marketing capabilities S. ArunachalamSridhar N. RamaswamiDoug Walker Original Empirical Research 05 January 2018 Pages: 744 - 766
Correction to: Innovation pathway to profitability: the role of entrepreneurial orientation and marketing capabilities S. ArunachalamSridhar N. RamaswamiDoug Walker Correction 19 February 2018 Pages: 767 - 767
Friends with benefits: social coupons as a strategy to enhance customers’ social empowerment Sara HansonHong Yuan Original Empirical Research 20 April 2017 Pages: 768 - 787