How effective are public policy decissions?…The need for a general evaluation model Robert AndersonR. Eugene Klippel OriginalPaper Pages: 554 - 565
Situational and brand attitude models of consumer choice behavior William O. BeardenArch G. WoodsideJames M. Clapper OriginalPaper Pages: 566 - 576
The portrayal of women in advertising: An overlooked area of societal marketing Stephen W. BrownAdel I. El-AnsaryNancy Darsey OriginalPaper Pages: 577 - 583
Evaluating the effects of anonymous respondents on mail survey results Richard T. HiseMichael A. McGinnis OriginalPaper Pages: 592 - 598
Evaluation of quality factors in marketing experiments Chem L. NarayanaJames F. Horrell OriginalPaper Pages: 599 - 607
Consumer motivation: A developmental self concept approach Terrence V. O'BrienHumberto Tapia Sanchez OriginalPaper Pages: 608 - 616
Consumer choice consistency in transportation decisions Dinoo J. VanierRobert R. Trippi OriginalPaper Pages: 617 - 630
The measurement of the relative influence of husband and wife upon a purchase decision Richard A. Werbel OriginalPaper Pages: 631 - 643
Social class and consumer behavior: A review for the 70's Harold W. BerkmanChristopher C. Gilson ReviewPaper Pages: 644 - 657
