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Consumer choice consistency in transportation decisions

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Abstract

This article develops and empirically determines a consistency index measuring the degree of loyalty that consumers show in their choice of transportation mode for different kinds of trips. Socio-economic-demographic, travel behavior, and attitudinal variables are examined as possible explanatory factors influencing the loyalty measure.

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Authors and Affiliations

  1. San Diego State University, San Diego, California, USA

    Dinoo J. Vanier Ph.D. & Robert R. Trippi Ph.D.

Authors
  1. Dinoo J. Vanier Ph.D.
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  2. Robert R. Trippi Ph.D.
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Vanier, D.J., Trippi, R.R. Consumer choice consistency in transportation decisions. JAMS 4, 617–630 (1976). https://doi.org/10.1007/BF02729775

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  • DOI: https://doi.org/10.1007/BF02729775

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