Technology readiness and usage: a global-identity perspective Stanford A. WestjohnMark J. ArnoldJoyce Xin Zhou Original Empirical Research 03 February 2009 Pages: 250 - 265
Strategic fit to resources versus NPD execution proficiencies: what are their roles in determining success? Nukhet HarmanciogluCornelia DrogeRoger J. Calantone Original Empirical Research 14 March 2009 Pages: 266 - 282
When good conflict gets better and bad conflict becomes worse: the role of social capital in the conflict–innovation relationship Dirk De ClercqNarongsak ThongpapanlDimo Dimov Original Empirical Research 25 September 2008 Pages: 283 - 297
Why and how do creative thinking techniques work?: Trading off originality and appropriateness to make more creative advertising Mark KilgourScott Koslow Original Empirical Research 19 February 2009 Pages: 298 - 309
Preannouncing pioneering versus follower products: what should the message be? Christian HomburgTorsten BornemannDirk Totzek Original Empirical Research 19 February 2009 Pages: 310 - 327
The evolving brand logic: a service-dominant logic perspective Michael A. MerzYi HeStephen L. Vargo Conceptual/Theoretical Paper 24 April 2009 Pages: 328 - 344
Grocery retail loyalty program effects: self-selection or purchase behavior change? Lars Meyer-WaardenChristophe Benavent Original Empirical Research 20 November 2008 Pages: 345 - 358
The effect of employee behavior on brand personality impressions and brand attitudes Daniel Wentzel Original Empirical Research 17 March 2009 Pages: 359 - 374
Marketing and the Law Patricia Sánchez AbrilAnn M. OlazábalAnita Cava Report 08 August 2009 Pages: 375 - 380